Delay, Curran, Thompson, Pontarolo & Walker, P.S.Local SEO report · Spokane Law Firms

delayandcurran.comChase Bank Building, 601 W Main Ave #1212, Spokane, WA 99201Measured November 6, 2026

Score

64/100

Below the Spokane Law Firms median of 78

Where Delay, Curran, Thompson, Pontarolo & Walker, P.S. sits among 24 Spokane Law Firms businessesOut of 100. Each dot is one business.
Spokane Law Firms: 24 sites scored out of 100Dot strip of 24 scores from 46 to 100. You: 64, 19th of 24. Median 78. Top score 100 (Schwab Law).SPOKANE LAW FIRMS24 sitesScore: 92Score: 92Score: 91Score: 89Score: 88Score: 88Score: 86Score: 85Score: 84Score: 81Score: 79Score: 77Score: 77Score: 76Score: 74Score: 71Score: 70Score: 60Score: 60Score: 60Score: 59Score: 46Schwab Law: 100You: 64You64Schwab Law10002550100Median 78
Where Delay, Curran, Thompson, Pontarolo & Walker, P.S. sits among 24 Spokane Law Firms businesses
BusinessScore
Schwab Law100
Spokane Law Firms site 292
Spokane Law Firms site 392
Spokane Law Firms site 491
Spokane Law Firms site 589
Spokane Law Firms site 688
Spokane Law Firms site 788
Spokane Law Firms site 886
Spokane Law Firms site 985
Spokane Law Firms site 1084
Spokane Law Firms site 1181
Spokane Law Firms site 1279
Spokane Law Firms site 1377
Spokane Law Firms site 1477
Spokane Law Firms site 1576
Spokane Law Firms site 1674
Spokane Law Firms site 1771
Spokane Law Firms site 1870
You64
Spokane Law Firms site 2060
Spokane Law Firms site 2160
Spokane Law Firms site 2260
Spokane Law Firms site 2359
Spokane Law Firms site 2446
Median78

Delay, Curran, Thompson, Pontarolo & Walker, P.S. scores 64 out of 100, below the Spokane Law Firms median of 78. Biggest gap: Business info for Google, 0 of 15 points.

What to fix first, and why

Delay, Curran, Thompson, Pontarolo & Walker has no structured data on its homepage, which is the most direct way to tell Google the firm's name, address, and services with certainty. Without it, Google infers that information and tends to trust the listings it can verify. The site also carries no meta description and no main heading, so both the search preview and the page itself leave Google guessing at context. The homepage loads past Google's 4-second poor threshold on mobile, and the overall local-SEO profile sits clearly below the Spokane Law Firms median, even with a strong rating. The first move: add a LocalBusiness JSON-LD block to the homepage with the firm's name, address, phone number, hours, and primary category.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Law Firms median on Google Business Profile and Map & search position. Behind it on Speed & Google checklist, Page basics, Business info for Google and Crawlability.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 64 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 21. Page basics: 15 of 25, median 22. Business info for Google: 0 of 15, median 5. Crawlability: 5 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 10 of 10, median 9.Speed & Google checklist: 19 of 25 (median 21)Speed & Google checklist19 / 25Page basics: 15 of 25 (median 22)Page basics15 / 25Business info for Google: 0 of 15 (median 5)Business info for Google0 / 15Crawlability: 5 of 10 (median 10)Crawlability5 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 10 of 10 (median 9)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Law Firms medianBest in the fieldPoints available
Speed & Google checklist19212525
Page basics15222525
Business info for Google051515
Crawlability5101010
Google Business Profile15151515
Map & search position1091010

The Spokane Law Firms Standing

Delay, Curran, Thompson, Pontarolo & Walker, P.S. is #19 of the 24 Spokane Law Firms we track. Schwab Law leads.

Spokane Law Firms ranked on score, ties to the business with more Google reviews.Delay, Curran, Thompson, Pontarolo & Walker, P.S. is number 19 of 24.
RankBusinessScoreReviews
1Schwab Law100119
2Craig Swapp & Associates92272
3GLP Attorneys, P.S., Inc92126
18Robert Cossey & Associates7092
19Delay, Curran, Thompson, Pontarolo & Walker, P.S.6432
20Armitage Thompson6013

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 24 on the leaderboard

Reviews vs. the Spokane Field

Delay, Curran, Thompson, Pontarolo & Walker, P.S. has 32 Google reviews at 4.8 stars. The Spokane Law Firms median is 49, and 12 businesses have more.

Google reviews and rating, Delay, Curran, Thompson, Pontarolo & Walker, P.S. and every Spokane Law Firms business with review dataEvery Spokane Law Firms business with Google reviews.
Google reviews and rating, Spokane Law FirmsScatter plot of 22 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 32 reviews, rated 4.8. Median 49 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 13 reviews, rated 4.1Business: 65 reviews, rated 4.8Business: 121 reviews, rated 4.4Business: 272 reviews, rated 4.9Business: 89 reviews, rated 4.4Business: 10 reviews, rated 5.0Business: 3 reviews, rated 5.0Business: 158 reviews, rated 5.0Business: 126 reviews, rated 4.9Business: 119 reviews, rated 4.9Business: 11 reviews, rated 5.0Business: 6 reviews, rated 3.8Business: 5 reviews, rated 3.4Business: 140 reviews, rated 5.0Business: 28 reviews, rated 4.3Business: 25 reviews, rated 5.0Business: 92 reviews, rated 4.0Business: 157 reviews, rated 4.4Business: 58 reviews, rated 4.9Business: 39 reviews, rated 4.9Business: 9 reviews, rated 3.9You: 32 reviews, rated 4.8Median 49 reviewsMedian 4.8You32 reviews · 4.8

Ratings under 3.5 sit on the bottom edge.

Google reviews and rating, Delay, Curran, Thompson, Pontarolo & Walker, P.S. and every Spokane Law Firms business with review data
BusinessGoogle reviewsRating
Spokane Law Firms business 12724.9
Spokane Law Firms business 21585.0
Spokane Law Firms business 31574.4
Spokane Law Firms business 41405.0
Spokane Law Firms business 51264.9
Spokane Law Firms business 61214.4
Spokane Law Firms business 71194.9
Spokane Law Firms business 8924.0
Spokane Law Firms business 9894.4
Spokane Law Firms business 10654.8
Spokane Law Firms business 11584.9
Spokane Law Firms business 12394.9
You324.8
Spokane Law Firms business 14284.3
Spokane Law Firms business 15255.0
Spokane Law Firms business 16134.1
Spokane Law Firms business 17115.0
Spokane Law Firms business 18105.0
Spokane Law Firms business 1993.9
Spokane Law Firms business 2063.8
Spokane Law Firms business 2153.4
Spokane Law Firms business 2235.0
Median494.8
What would more reviews do?

Reviews

32

Review rank

#13of 22

32 todaymost in the field: 272

#13 of 22 on Google reviews today. Drag to see what more would do.

Where Delay, Curran, Thompson, Pontarolo & Walker, P.S. Shows Up on Google

Delay, Curran, Thompson, Pontarolo & Walker, P.S. shows in Google's map pack on 1 of the 3 searches we track.

Where Delay, Curran, Thompson, Pontarolo & Walker, P.S. shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "law firm spokane"You: map pack #2 of 3. Not in the organic top 10. 8 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.law firm spokaneMAP PACK1Riverside NW Law Group, PLLCRiverside NW Law Group, PLLC2You: map pack #2You3GLP Attorneys, P.S., IncGLP Attorneys, P.S., IncTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10Google results for "law firm near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.law firm near me spokaneMAP PACK1GLP Attorneys, P.S., IncGLP Attorneys, P.S., Inc2Riverside NW Law Group, PLLCRiverside NW Law Group, PLLC3Johnson Law Firm, P.C. | Personal Injury & Family LawJohnson Law Firm, P.C. | Per…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10Google results for "best law firm spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.best law firm spokaneMAP PACK1GLP Attorneys, P.S., IncGLP Attorneys, P.S., Inc2Note & Kidd PLLCNote & Kidd PLLC3Craig Swapp & AssociatesCraig Swapp & AssociatesYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10

Google results captured Oct 21, 2026.

Where Delay, Curran, Thompson, Pontarolo & Walker, P.S. shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
law firm spokane#2Not in the top 10Riverside NW Law Group, PLLC; You; GLP Attorneys, P.S., IncHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026
law firm near me spokaneNot in the map packNot in the top 10GLP Attorneys, P.S., Inc; Riverside NW Law Group, PLLC; Johnson Law Firm, P.C. | Personal Injury & Family LawHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026
best law firm spokaneNot in the map packNot in the top 10GLP Attorneys, P.S., Inc; Note & Kidd PLLC; Craig Swapp & AssociatesHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“law firm spokane”Oct 21, 2026
1Riverside NW Law Group, PLLC5.025
2Delay, Curran, Thompson, Pontarolo & Walker, P.S.4.832
3GLP Attorneys, P.S., Inc4.9126
“law firm near me spokane”Oct 21, 2026
1GLP Attorneys, P.S., Inc4.9126
2Riverside NW Law Group, PLLC5.025
3Johnson Law Firm, P.C. | Personal Injury & Family Law4.4164
“best law firm spokane”Oct 21, 2026
1GLP Attorneys, P.S., Inc4.9126
2Note & Kidd PLLC5.0151
3Craig Swapp & Associates4.9321

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first4

  1. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

  2. No meta description, so Google writes the search preview.

    The fix: Add a unique meta description summarizing the page. Include the city and primary service.

    Why it matters · for your developer

    Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.

    Page basics. Missing meta description: The page has no <meta name="description"> tag.

  3. The homepage has no main heading.

    The fix: Add a single descriptive H1 to the page with the primary keyword.

    Why it matters · for your developer

    The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.

    Page basics. No H1 tag on page: Every page should have exactly one H1.

Show the other 5 fixes

Fix firstcontinued

  1. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 48/100. Google uses mobile speed as a ranking factor.

Next1

  1. No sitemap.

    The fix: Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.

    Why it matters · for your developer

    A sitemap lists every page so Google finds them quickly. Without one, deeper pages can wait weeks to be indexed.

    Crawlability. No sitemap.xml: Sitemaps tell Google which pages exist and when they changed.

When there's time3

  1. The page title is 5 characters, too short to say much.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too short (5 chars): Titles should be 30–65 characters to display fully in search results.

  2. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

  3. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a Phone

13 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Law Firms median is 6.8 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 13 s, in Google's poor zone (good is 2.5 s or less). Median 6.8 s. Layout shift while loading: 0.17, in Google's needs work zone (good is 0.10 or less). Median 0.04.Main content load time: 13 s (median 6.8 s)Main content load timeLCP13 smedian 6.8 sGoodPoor2.5 s4 s12 s+You: 13 s, past the end of the scaleLayout shift while loading: 0.17 (median 0.04)Layout shift while loadingCLS0.17median 0.04Poor0.100.250.50+

Google's performance score: 48 on a phone, 70 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Law Firms medianGood up toPoor above
Main content load time (LCP)Lab test13 s6.8 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.170.040.100.25

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  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title5 characters

DCTPW

Title names SpokaneNo
Meta descriptionMissing
Description names SpokaneNo
Main headings (H1)0
Images without alt text0 of 7

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlNo

Google Business Profile

Profile foundYes
Rating4.8 / 5
Reviews32
Hours listedYes

Google PageSpeed (lab test)

Performance, phone48 / 100
Performance, desktop70 / 100
SEO checklist, phone92 / 100
Accessibility, phone96 / 100
Best practices, phone100 / 100

Report cmw5nwce · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score