Score
64/100
Below the Spokane Law Firms median of 78
| Business | Score |
|---|---|
| Schwab Law | 100 |
| Spokane Law Firms site 2 | 92 |
| Spokane Law Firms site 3 | 92 |
| Spokane Law Firms site 4 | 91 |
| Spokane Law Firms site 5 | 89 |
| Spokane Law Firms site 6 | 88 |
| Spokane Law Firms site 7 | 88 |
| Spokane Law Firms site 8 | 86 |
| Spokane Law Firms site 9 | 85 |
| Spokane Law Firms site 10 | 84 |
| Spokane Law Firms site 11 | 81 |
| Spokane Law Firms site 12 | 79 |
| Spokane Law Firms site 13 | 77 |
| Spokane Law Firms site 14 | 77 |
| Spokane Law Firms site 15 | 76 |
| Spokane Law Firms site 16 | 74 |
| Spokane Law Firms site 17 | 71 |
| Spokane Law Firms site 18 | 70 |
| You | 64 |
| Spokane Law Firms site 20 | 60 |
| Spokane Law Firms site 21 | 60 |
| Spokane Law Firms site 22 | 60 |
| Spokane Law Firms site 23 | 59 |
| Spokane Law Firms site 24 | 46 |
| Median | 78 |
Delay, Curran, Thompson, Pontarolo & Walker, P.S. scores 64 out of 100, below the Spokane Law Firms median of 78. Biggest gap: Business info for Google, 0 of 15 points.
What to fix first, and why
Delay, Curran, Thompson, Pontarolo & Walker has no structured data on its homepage, which is the most direct way to tell Google the firm's name, address, and services with certainty. Without it, Google infers that information and tends to trust the listings it can verify. The site also carries no meta description and no main heading, so both the search preview and the page itself leave Google guessing at context. The homepage loads past Google's 4-second poor threshold on mobile, and the overall local-SEO profile sits clearly below the Spokane Law Firms median, even with a strong rating. The first move: add a LocalBusiness JSON-LD block to the homepage with the firm's name, address, phone number, hours, and primary category.
Drafted with AI on November 11, 2026, from our scans of this site.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
64 of 100
Ahead of the Spokane Law Firms median on Google Business Profile and Map & search position. Behind it on Speed & Google checklist, Page basics, Business info for Google and Crawlability.
| Part of the score | You | Spokane Law Firms median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 19 | 21 | 25 | 25 |
| Page basics | 15 | 22 | 25 | 25 |
| Business info for Google | 0 | 5 | 15 | 15 |
| Crawlability | 5 | 10 | 10 | 10 |
| Google Business Profile | 15 | 15 | 15 | 15 |
| Map & search position | 10 | 9 | 10 | 10 |
The Spokane Law Firms Standing
#19 of 24
Delay, Curran, Thompson, Pontarolo & Walker, P.S. is #19 of the 24 Spokane Law Firms we track. Schwab Law leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Schwab LawLeader | 100 | 119 |
| 2 | Craig Swapp & Associates | 92 | 272 |
| 3 | GLP Attorneys, P.S., Inc | 92 | 126 |
| 18 | Robert Cossey & Associates | 70 | 92 |
| 19 | Delay, Curran, Thompson, Pontarolo & Walker, P.S. | 64 | 32 |
| 20 | Armitage Thompson | 60 | 13 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 24 on the leaderboard
Reviews vs. the Spokane Field
22 businesses
Delay, Curran, Thompson, Pontarolo & Walker, P.S. has 32 Google reviews at 4.8 stars. The Spokane Law Firms median is 49, and 12 businesses have more.
Ratings under 3.5 sit on the bottom edge.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Law Firms business 1 | 272 | 4.9 |
| Spokane Law Firms business 2 | 158 | 5.0 |
| Spokane Law Firms business 3 | 157 | 4.4 |
| Spokane Law Firms business 4 | 140 | 5.0 |
| Spokane Law Firms business 5 | 126 | 4.9 |
| Spokane Law Firms business 6 | 121 | 4.4 |
| Spokane Law Firms business 7 | 119 | 4.9 |
| Spokane Law Firms business 8 | 92 | 4.0 |
| Spokane Law Firms business 9 | 89 | 4.4 |
| Spokane Law Firms business 10 | 65 | 4.8 |
| Spokane Law Firms business 11 | 58 | 4.9 |
| Spokane Law Firms business 12 | 39 | 4.9 |
| You | 32 | 4.8 |
| Spokane Law Firms business 14 | 28 | 4.3 |
| Spokane Law Firms business 15 | 25 | 5.0 |
| Spokane Law Firms business 16 | 13 | 4.1 |
| Spokane Law Firms business 17 | 11 | 5.0 |
| Spokane Law Firms business 18 | 10 | 5.0 |
| Spokane Law Firms business 19 | 9 | 3.9 |
| Spokane Law Firms business 20 | 6 | 3.8 |
| Spokane Law Firms business 21 | 5 | 3.4 |
| Spokane Law Firms business 22 | 3 | 5.0 |
| Median | 49 | 4.8 |
What would more reviews do?
Reviews
32
Review rank
#13of 22
#13 of 22 on Google reviews today. Drag to see what more would do.
Where Delay, Curran, Thompson, Pontarolo & Walker, P.S. Shows Up on Google
3 searches
Delay, Curran, Thompson, Pontarolo & Walker, P.S. shows in Google's map pack on 1 of the 3 searches we track.
Google results captured Oct 21, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| law firm spokane | #2 | Not in the top 10 | Riverside NW Law Group, PLLC; You; GLP Attorneys, P.S., Inc | Hidden | Aug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10 | Oct 21, 2026 |
| law firm near me spokane | Not in the map pack | Not in the top 10 | GLP Attorneys, P.S., Inc; Riverside NW Law Group, PLLC; Johnson Law Firm, P.C. | Personal Injury & Family Law | Hidden | Aug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10 | Oct 21, 2026 |
| best law firm spokane | Not in the map pack | Not in the top 10 | GLP Attorneys, P.S., Inc; Note & Kidd PLLC; Craig Swapp & Associates | Hidden | Aug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10 | Oct 21, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “law firm spokane”Oct 21, 2026 | |||
| 1 | Riverside NW Law Group, PLLC | 5.0 | 25 |
| 2 | Delay, Curran, Thompson, Pontarolo & Walker, P.S. | 4.8 | 32 |
| 3 | GLP Attorneys, P.S., Inc | 4.9 | 126 |
| “law firm near me spokane”Oct 21, 2026 | |||
| 1 | GLP Attorneys, P.S., Inc | 4.9 | 126 |
| 2 | Riverside NW Law Group, PLLC | 5.0 | 25 |
| 3 | Johnson Law Firm, P.C. | Personal Injury & Family Law | 4.4 | 164 |
| “best law firm spokane”Oct 21, 2026 | |||
| 1 | GLP Attorneys, P.S., Inc | 4.9 | 126 |
| 2 | Note & Kidd PLLC | 5.0 | 151 |
| 3 | Craig Swapp & Associates | 4.9 | 321 |
What to Fix, in Order
8 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first4
The homepage has no structured data.
The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Why it matters · for your developerFor your developer
Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.
Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.
No meta description, so Google writes the search preview.
The fix: Add a unique meta description summarizing the page. Include the city and primary service.
Why it matters · for your developerFor your developer
Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.
Page basics. Missing meta description: The page has no <meta name="description"> tag.
The homepage has no main heading.
The fix: Add a single descriptive H1 to the page with the primary keyword.
Why it matters · for your developerFor your developer
The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.
Page basics. No H1 tag on page: Every page should have exactly one H1.
Show the other 5 fixes
Fix firstcontinued
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 48/100. Google uses mobile speed as a ranking factor.
Next1
No sitemap.
The fix: Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.
Why it matters · for your developer
A sitemap lists every page so Google finds them quickly. Without one, deeper pages can wait weeks to be indexed.
Crawlability. No sitemap.xml: Sitemaps tell Google which pages exist and when they changed.
When there's time3
The page title is 5 characters, too short to say much.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too short (5 chars): Titles should be 30–65 characters to display fully in search results.
Shared links show no preview.
The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Why it matters · for your developer
Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.
Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Links shared on X show no preview card.
The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Why it matters · for your developer
A card with a headline and image earns more clicks than a bare link.
Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.
Speed on a Phone
Lab test
13 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Law Firms median is 6.8 s.
Google's performance score: 48 on a phone, 70 on a desktop.
| Measure | Source | You | Spokane Law Firms median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 13 s | 6.8 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0.17 | 0.04 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
DCTPW
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmw5nwce · Measured November 6, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score