Score
89/100
At the Spokane Insurance median of 89
| Business | Score |
|---|---|
| Serenity Group Insurance | 98 |
| Spokane Insurance site 2 | 97 |
| Spokane Insurance site 3 | 96 |
| Spokane Insurance site 4 | 95 |
| Spokane Insurance site 5 | 94 |
| Spokane Insurance site 6 | 92 |
| You | 89 |
| Spokane Insurance site 8 | 87 |
| Spokane Insurance site 9 | 86 |
| Spokane Insurance site 10 | 85 |
| Spokane Insurance site 11 | 82 |
| Spokane Insurance site 12 | 75 |
| Spokane Insurance site 13 | 60 |
| Median | 89 |
Kraft Insurance scores 89 out of 100, at the Spokane Insurance median of 89. Biggest gap: Business info for Google, 5 of 15 points.
What to fix first, and why
Kraft Insurance is missing LocalBusiness structured data entirely, and that's the most direct reason it doesn't appear in the map results for the searches that bring in local customers. Structured data tells Google the business's hours, services, and service area in a format it can read without guessing — without it, Google defaults to the listings that do have it. The homepage loads fast, which removes one common barrier, and the title already names Spokane. The first fix is to add a LocalBusiness schema entity with full name, address, phone, hours, and service area to every page.
Drafted with AI on November 11, 2026, from our scans of this site.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
89 of 100
Ahead of the Spokane Insurance median on Speed & Google checklist. Behind it on Business info for Google.
| Part of the score | You | Spokane Insurance median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 24 | 22 | 24 | 25 |
| Page basics | 25 | 25 | 25 | 25 |
| Business info for Google | 5 | 15 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 15 | 15 | 15 | 15 |
| Map & search position | 10 | 10 | 10 | 10 |
The Spokane Insurance Standing
#7 of 13
Kraft Insurance is #7 of the 13 Spokane Insurance we track. Serenity Group Insurance leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Serenity Group InsuranceLeader | 98 | 386 |
| 2 | KBG Insurance & Financial | 97 | 112 |
| 3 | All Lines Insurance | 96 | 802 |
| 6 | Western Insurance Associates | 92 | 486 |
| 7 | Kraft Insurance | 89 | 109 |
| 8 | North Town Insurance | 87 | 852 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 13 on the leaderboard
Reviews vs. the Spokane Field
15 businesses
Kraft Insurance has 109 Google reviews at 4.8 stars. The Spokane Insurance median is 109, and 7 businesses have more.
Ratings under 3.5 sit on the bottom edge.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Insurance business 1 | 852 | 4.9 |
| Spokane Insurance business 2 | 802 | 4.9 |
| Spokane Insurance business 3 | 486 | 4.9 |
| Spokane Insurance business 4 | 412 | 5.0 |
| Spokane Insurance business 5 | 386 | 4.5 |
| Spokane Insurance business 6 | 151 | 4.8 |
| Spokane Insurance business 7 | 112 | 5.0 |
| You | 109 | 4.8 |
| Spokane Insurance business 9 | 82 | 5.0 |
| Spokane Insurance business 10 | 60 | 4.5 |
| Spokane Insurance business 11 | 47 | 4.9 |
| Spokane Insurance business 12 | 8 | 1.5 |
| Spokane Insurance business 13 | 7 | 5.0 |
| Spokane Insurance business 14 | 4 | 5.0 |
| Spokane Insurance business 15 | 1 | 5.0 |
| Median | 109 | 4.9 |
What would more reviews do?
Reviews
109
Review rank
#8of 15
#8 of 15 on Google reviews today. Drag to see what more would do.
Where Kraft Insurance Shows Up on Google
3 searches
Kraft Insurance ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.
Google results captured Oct 29, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| best insurance agency spokane | Not in the map pack | #3 | Affordable Insurance; Western Insurance Associates; North Town Insurance | Hidden | Aug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: #3 | Oct 29, 2026 |
| insurance agency near me spokane | Not in the map pack | Not in the top 10 | Affordable Insurance; Western Insurance Associates; Serenity Group Insurance | Hidden | Aug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10 | Oct 29, 2026 |
| insurance agency spokane | Not in the map pack | Not in the top 10 | Affordable Insurance; Western Insurance Associates; Spokane Insurance Agency WA-Insurance Company | Hidden | Aug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10 | Oct 29, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “best insurance agency spokane”Oct 29, 2026 | |||
| 1 | Affordable Insurance | 5.0 | 455 |
| 2 | Western Insurance Associates | 4.9 | 539 |
| 3 | North Town Insurance | 4.9 | 880 |
| “insurance agency near me spokane”Oct 29, 2026 | |||
| 1 | Affordable Insurance | 5.0 | 455 |
| 2 | Western Insurance Associates | 4.9 | 539 |
| 3 | Serenity Group Insurance | 4.5 | 386 |
| “insurance agency spokane”Oct 29, 2026 | |||
| 1 | Affordable Insurance | 5.0 | 455 |
| 2 | Western Insurance Associates | 4.9 | 539 |
| 3 | Spokane Insurance Agency WA-Insurance Company | – | – |
What to Fix, in Order
1 fix · free to read
Most costly first. Every fix is written out in full.
Fix first1
The site's structured data doesn't describe a local business.
The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
Why it matters · for your developerFor your developer
LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.
Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Speed on a Phone
Lab test
1.4 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Insurance median is 3.9 s.
Google's performance score: 93 on a phone, 92 on a desktop.
| Measure | Source | You | Spokane Insurance median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 1.4 s | 3.9 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0 | 0 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Kraft Insurance | Spokane’s Local, Trusted Insurance Experts
We're independent BROKERS focused on your needs—not corporate quotas. We ensure our clients’ multi-home, business, and recreational lifestyles are covered.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmw70p40 · Measured November 7, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score