Score
59/100
Below the Spokane Mortgage Brokers median of 71
| Business | Score |
|---|---|
| First Choice Mortgage Co. | 95 |
| Spokane Mortgage Brokers site 2 | 91 |
| Spokane Mortgage Brokers site 3 | 89 |
| Spokane Mortgage Brokers site 4 | 84 |
| Spokane Mortgage Brokers site 5 | 83 |
| Spokane Mortgage Brokers site 6 | 78 |
| Spokane Mortgage Brokers site 7 | 76 |
| Spokane Mortgage Brokers site 8 | 74 |
| Spokane Mortgage Brokers site 9 | 71 |
| Spokane Mortgage Brokers site 10 | 69 |
| Spokane Mortgage Brokers site 11 | 67 |
| Spokane Mortgage Brokers site 12 | 65 |
| Spokane Mortgage Brokers site 13 | 62 |
| Spokane Mortgage Brokers site 14 | 62 |
| You | 59 |
| Spokane Mortgage Brokers site 16 | 58 |
| Spokane Mortgage Brokers site 17 | 47 |
| Median | 71 |
First Choice Loan Center scores 59 out of 100, below the Spokane Mortgage Brokers median of 71. Biggest gap: Business info for Google, 0 of 15 points.
What to fix first, and why
First Choice Loan Center's homepage has no structured data, which means Google is guessing at the name, address, and services rather than reading them directly — and it trusts the listings it's certain about. That gap, combined with a homepage that loads past Google's 4-second poor threshold on mobile, helps explain why the site sits below the Spokane Mortgage Brokers median overall and out of the top 10 web results on the searches that matter most. The profile holds a strong rating, so the credibility is there. The first fix is to add a LocalBusiness JSON-LD block to the homepage with the name, address, phone number, hours, and primary category.
Drafted with AI on November 11, 2026, from our scans of this site.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
59 of 100
Ahead of the Spokane Mortgage Brokers median on Map & search position. Behind it on Speed & Google checklist, Page basics, Business info for Google and Crawlability.
| Part of the score | You | Spokane Mortgage Brokers median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 17 | 19 | 23 | 25 |
| Page basics | 12 | 22 | 25 | 25 |
| Business info for Google | 0 | 5 | 15 | 15 |
| Crawlability | 5 | 10 | 10 | 10 |
| Google Business Profile | 15 | 15 | 15 | 15 |
| Map & search position | 10 | 0 | 10 | 10 |
The Spokane Mortgage Brokers Standing
#15 of 17
First Choice Loan Center is #15 of the 17 Spokane Mortgage Brokers we track. First Choice Mortgage Co. leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | First Choice Mortgage Co.Leader | 95 | 8 |
| 2 | Q Home Loans | 91 | 119 |
| 3 | Matt Penny - Sunflower Bank Mortgage Lending | 89 | 33 |
| 14 | Catlin Capital | 62 | – |
| 15 | First Choice Loan Center | 59 | 40 |
| 16 | 4 Degrees Real Estate | 58 | – |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 17 on the leaderboard
Reviews vs. the Spokane Field
14 businesses
First Choice Loan Center has 40 Google reviews at 4.9 stars. The Spokane Mortgage Brokers median is 55, and 8 businesses have more.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Mortgage Brokers business 1 | 225 | 5.0 |
| Spokane Mortgage Brokers business 2 | 169 | 4.0 |
| Spokane Mortgage Brokers business 3 | 119 | 5.0 |
| Spokane Mortgage Brokers business 4 | 107 | 5.0 |
| Spokane Mortgage Brokers business 5 | 99 | 4.8 |
| Spokane Mortgage Brokers business 6 | 83 | 5.0 |
| Spokane Mortgage Brokers business 7 | 61 | 4.9 |
| Spokane Mortgage Brokers business 8 | 48 | 4.9 |
| You | 40 | 4.9 |
| Spokane Mortgage Brokers business 10 | 36 | 4.8 |
| Spokane Mortgage Brokers business 11 | 35 | 5.0 |
| Spokane Mortgage Brokers business 12 | 33 | 5.0 |
| Spokane Mortgage Brokers business 13 | 30 | 4.9 |
| Spokane Mortgage Brokers business 14 | 8 | 5.0 |
| Median | 55 | 5.0 |
What would more reviews do?
Reviews
40
Review rank
#9of 14
#9 of 14 on Google reviews today. Drag to see what more would do.
Where First Choice Loan Center Shows Up on Google
3 searches
First Choice Loan Center shows in Google's map pack on 1 of the 3 searches we track.
Google results captured Nov 7, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| mortgage broker spokane | #2 | Not in the top 10 | Jason Paull Team | Fairway Home Mortgage; You; Q Home Loans | Hidden | Aug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10 | Oct 29, 2026 |
| mortgage broker near me spokane | Not in the map pack | Not in the top 10 | Jason Paull Team | Fairway Home Mortgage; Boone Plager: Fairway Independent Mortgage Corporation; Laura Wells - New American Funding | Hidden | Sep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 7: Not in the top 10 | Nov 7, 2026 |
| best mortgage broker spokane | Not in the map pack | Not in the top 10 | Jason Paull Team | Fairway Home Mortgage; Q Home Loans; Adam Noone at CrossCountry Mortgage | Hidden | Sep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 7: Not in the top 10 | Nov 7, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “mortgage broker spokane”Oct 29, 2026 | |||
| 1 | Jason Paull Team | Fairway Home Mortgage | 5.0 | 242 |
| 2 | First Choice Loan Center | 4.9 | 40 |
| 3 | Q Home Loans | 5.0 | 146 |
| “mortgage broker near me spokane”Nov 7, 2026 | |||
| 1 | Jason Paull Team | Fairway Home Mortgage | 5.0 | 242 |
| 2 | Boone Plager: Fairway Independent Mortgage Corporation | 5.0 | 115 |
| 3 | Laura Wells - New American Funding | 4.8 | 36 |
| “best mortgage broker spokane”Nov 7, 2026 | |||
| 1 | Jason Paull Team | Fairway Home Mortgage | 5.0 | 242 |
| 2 | Q Home Loans | 5.0 | 149 |
| 3 | Adam Noone at CrossCountry Mortgage | 5.0 | 122 |
What to Fix, in Order
9 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first4
The homepage has no structured data.
The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Why it matters · for your developerFor your developer
Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.
Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.
No meta description, so Google writes the search preview.
The fix: Add a unique meta description summarizing the page. Include the city and primary service.
Why it matters · for your developerFor your developer
Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.
Page basics. Missing meta description: The page has no <meta name="description"> tag.
The homepage has no main heading.
The fix: Add a single descriptive H1 to the page with the primary keyword.
Why it matters · for your developerFor your developer
The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.
Page basics. No H1 tag on page: Every page should have exactly one H1.
Show the other 6 fixes
Fix firstcontinued
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 40/100. Google uses mobile speed as a ranking factor.
Next2
Google's own page checklist flags issues.
The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Why it matters · for your developer
Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.
Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 82/100.
No robots.txt file.
The fix: Add a /robots.txt file. At minimum, include the line 'Sitemap: <your sitemap URL>'.
Why it matters · for your developer
Crawlers look for it first, and it's where the sitemap is announced. Without it, Google can miss pages.
Crawlability. No robots.txt file: Search engines look for /robots.txt to discover sitemap location and crawl directives.
When there's time3
The page title is 16 characters, too short to say much.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too short (16 chars): Titles should be 30–65 characters to display fully in search results.
Links shared on X show no preview card.
The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Why it matters · for your developer
A card with a headline and image earns more clicks than a bare link.
Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.
No canonical tag on the homepage.
The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.
Why it matters · for your developer
Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.
Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Speed on a Phone
Lab test
17 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Mortgage Brokers median is 10 s.
Google's performance score: 40 on a phone, 58 on a desktop.
| Measure | Source | You | Spokane Mortgage Brokers median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 17 s | 10 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0 | <0.01 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
mtgloancoach.com
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmw5nwlr · Measured November 6, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score