Matt Penny - Sunflower Bank Mortgage LendingLocal SEO report · Spokane Mortgage Brokers

sunflowerbank.com244 W Main Ave, Spokane, WA 99201Measured November 6, 2026

Score

89/100

Top third of Spokane Mortgage Brokers

Where Matt Penny - Sunflower Bank Mortgage Lending sits among 17 Spokane Mortgage Brokers businessesOut of 100. Each dot is one business.
Spokane Mortgage Brokers: 17 sites scored out of 100Dot strip of 17 scores from 47 to 95. You: 89, 3rd of 17. Median 71. Top score 95 (First Choice Mortgage Co.).SPOKANE MORTGAGE BROKERS17 sitesScore: 91Score: 84Score: 83Score: 78Score: 76Score: 74Score: 71Score: 69Score: 67Score: 65Score: 62Score: 62Score: 59Score: 58Score: 47First Choice Mortgage Co.: 95You: 89You89First Choice Mortga…9502550100Median 71
Where Matt Penny - Sunflower Bank Mortgage Lending sits among 17 Spokane Mortgage Brokers businesses
BusinessScore
First Choice Mortgage Co.95
Spokane Mortgage Brokers site 291
You89
Spokane Mortgage Brokers site 484
Spokane Mortgage Brokers site 583
Spokane Mortgage Brokers site 678
Spokane Mortgage Brokers site 776
Spokane Mortgage Brokers site 874
Spokane Mortgage Brokers site 971
Spokane Mortgage Brokers site 1069
Spokane Mortgage Brokers site 1167
Spokane Mortgage Brokers site 1265
Spokane Mortgage Brokers site 1362
Spokane Mortgage Brokers site 1462
Spokane Mortgage Brokers site 1559
Spokane Mortgage Brokers site 1658
Spokane Mortgage Brokers site 1747
Median71

Matt Penny - Sunflower Bank Mortgage Lending scores 89 out of 100, in the top third of Spokane Mortgage Brokers. Biggest gap: Speed & Google checklist, 19 of 25 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews33reviews5.0 stars · Spokane median 55Phone load10 slab testGood is 2.5 s or less · median 10 s
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Where the Points Go

Ahead of the Spokane Mortgage Brokers median on Page basics, Business info for Google and Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 89 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 19. Page basics: 25 of 25, median 22. Business info for Google: 10 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 10 of 10, median 0.Speed & Google checklist: 19 of 25 (median 19)Speed & Google checklist19 / 25Page basics: 25 of 25 (median 22)Page basics25 / 25Business info for Google: 10 of 15 (median 5)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 10 of 10 (median 0)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Mortgage Brokers medianBest in the fieldPoints available
Speed & Google checklist19192325
Page basics25222525
Business info for Google1051515
Crawlability10101010
Google Business Profile15151515
Map & search position1001010

The Spokane Mortgage Brokers Standing

Matt Penny - Sunflower Bank Mortgage Lending is #3 of the 17 Spokane Mortgage Brokers we track. First Choice Mortgage Co. leads.

Spokane Mortgage Brokers ranked on score, ties to the business with more Google reviews.Matt Penny - Sunflower Bank Mortgage Lending is number 3 of 17.
RankBusinessScoreReviews
1First Choice Mortgage Co.958
2Q Home Loans91119
3Matt Penny - Sunflower Bank Mortgage Lending8933
4Jason Paull Team | Fairway Home Mortgage84225

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 17 on the leaderboard

Reviews vs. the Spokane Field

Matt Penny - Sunflower Bank Mortgage Lending has 33 Google reviews at 5.0 stars. The Spokane Mortgage Brokers median is 55, and 11 businesses have more.

Google reviews and rating, Matt Penny - Sunflower Bank Mortgage Lending and every Spokane Mortgage Brokers business with review dataEvery Spokane Mortgage Brokers business with Google reviews.
Google reviews and rating, Spokane Mortgage BrokersScatter plot of 14 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 33 reviews, rated 5.0. Median 55 reviews and 5.0 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 169 reviews, rated 4.0Business: 107 reviews, rated 5.0Business: 99 reviews, rated 4.8Business: 8 reviews, rated 5.0Business: 48 reviews, rated 4.9Business: 225 reviews, rated 5.0Business: 83 reviews, rated 5.0Business: 30 reviews, rated 4.9Business: 35 reviews, rated 5.0Business: 40 reviews, rated 4.9Business: 36 reviews, rated 4.8Business: 119 reviews, rated 5.0Business: 61 reviews, rated 4.9You: 33 reviews, rated 5.0Median 55 reviewsMedian 5.0You33 reviews · 5.0
Google reviews and rating, Matt Penny - Sunflower Bank Mortgage Lending and every Spokane Mortgage Brokers business with review data
BusinessGoogle reviewsRating
Spokane Mortgage Brokers business 12255.0
Spokane Mortgage Brokers business 21694.0
Spokane Mortgage Brokers business 31195.0
Spokane Mortgage Brokers business 41075.0
Spokane Mortgage Brokers business 5994.8
Spokane Mortgage Brokers business 6835.0
Spokane Mortgage Brokers business 7614.9
Spokane Mortgage Brokers business 8484.9
Spokane Mortgage Brokers business 9404.9
Spokane Mortgage Brokers business 10364.8
Spokane Mortgage Brokers business 11355.0
You335.0
Spokane Mortgage Brokers business 13304.9
Spokane Mortgage Brokers business 1485.0
Median555.0
What would more reviews do?

Reviews

33

Review rank

#12of 14

33 todaymost in the field: 225

#12 of 14 on Google reviews today. Drag to see what more would do.

Where Matt Penny - Sunflower Bank Mortgage Lending Shows Up on Google

Matt Penny - Sunflower Bank Mortgage Lending doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Matt Penny - Sunflower Bank Mortgage Lending shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "mortgage broker near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Sep 4 below the top 10, Oct 4 below the top 10, Nov 7 below the top 10.mortgage broker near mespokaneMAP PACK1Jason Paull Team | Fairway Home MortgageJason Paull Team | Fairway H…2Boone Plager: Fairway Independent Mortgage CorporationBoone Plager: Fairway Indepe…3Laura Wells - New American FundingLaura Wells - New American F…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Sep 4: below the top 10Oct 4: below the top 10Nov 7: below the top 10Google results for "best mortgage broker spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Sep 4 #6, Oct 4 below the top 10, Nov 7 below the top 10.best mortgage brokerspokaneMAP PACK1Jason Paull Team | Fairway Home MortgageJason Paull Team | Fairway H…2Q Home LoansQ Home Loans3Adam Noone at CrossCountry MortgageAdam Noone at CrossCountry M…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME#6>10Sep 4: #6Oct 4: below the top 10Nov 7: below the top 10Google results for "mortgage broker spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 22 #5, Sep 26 below the top 10, Oct 29 below the top 10.mortgage broker spokaneMAP PACK1Jason Paull Team | Fairway Home MortgageJason Paull Team | Fairway H…2First Choice Loan CenterFirst Choice Loan Center3Q Home LoansQ Home LoansYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME#5>10Aug 22: #5Sep 26: below the top 10Oct 29: below the top 10

Google results captured Nov 7, 2026.

Where Matt Penny - Sunflower Bank Mortgage Lending shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
mortgage broker near me spokaneNot in the map packNot in the top 10Jason Paull Team | Fairway Home Mortgage; Boone Plager: Fairway Independent Mortgage Corporation; Laura Wells - New American FundingHiddenSep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 7: Not in the top 10Nov 7, 2026
best mortgage broker spokaneNot in the map packNot in the top 10Jason Paull Team | Fairway Home Mortgage; Q Home Loans; Adam Noone at CrossCountry MortgageHiddenSep 4: #6; Oct 4: Not in the top 10; Nov 7: Not in the top 10Nov 7, 2026
mortgage broker spokaneNot in the map packNot in the top 10Jason Paull Team | Fairway Home Mortgage; First Choice Loan Center; Q Home LoansHiddenAug 22: #5; Sep 26: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“mortgage broker near me spokane”Nov 7, 2026
1Jason Paull Team | Fairway Home Mortgage5.0242
2Boone Plager: Fairway Independent Mortgage Corporation5.0115
3Laura Wells - New American Funding4.836
“best mortgage broker spokane”Nov 7, 2026
1Jason Paull Team | Fairway Home Mortgage5.0242
2Q Home Loans5.0149
3Adam Noone at CrossCountry Mortgage5.0122
“mortgage broker spokane”Oct 29, 2026
1Jason Paull Team | Fairway Home Mortgage5.0242
2First Choice Loan Center4.940
3Q Home Loans5.0146

What to Fix, in Order

Most costly first. Every fix is written out in full.

Next1

  1. The site's structured data is missing the address or phone.

    The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.

    Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.

When there's time2

  1. The page title is 108 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (108 chars): Titles should be 30–65 characters to display fully in search results.

  2. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a Phone

10 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Mortgage Brokers median is 10 s.

Core Web Vitals on a phoneLab test on a simulated mid-range phone, plus Chrome data from real visitors.
Lab test: simulated mid-range phone: main content load time, layout shift while loading; Real visitors: Chrome phone data, last 28 days: response to a tapLab test: simulated mid-range phone. Main content load time: 10 s, in Google's poor zone (good is 2.5 s or less). Median 10 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median <0.01. Real visitors: Chrome phone data, last 28 days. Response to a tap: 130 ms, in Google's good zone (good is 200 ms or less). Median 130 ms.LAB TEST · SIMULATED MID-RANGE PHONEREAL VISITORS · CHROME PHONE DATA, 28 DAYSMain content load time: 10 s (median 10 s)Main content load timeLCP10 smedian 10 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0 (median <0.01)Layout shift while loadingCLS0median <0.01Needs workPoor0.100.250.50+Response to a tap: 130 ms (median 130 ms)Response to a tapINP130 msmedian 130 msGoodNeeds workPoor200 ms500 ms1 s+

Google's performance score: 50 on a phone, 75 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Mortgage Brokers medianGood up toPoor above
Main content load time (LCP)Lab test10 s10 s2.5 s4 s
Layout shift while loading (CLS)Lab test0<0.010.100.25
Response to a tap (INP)Real visitors (Chrome)130 ms130 ms200 ms500 ms

Other Spokane Mortgage Brokers We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title108 characters

Sunflower Bank | Commercial Banking, Personal Banking & Online Banking, Private Wealth, and Mortgage Lending

Title names SpokaneNo
Meta description132 characters

Discover personal, business, private wealth, and mortgage financial solutions at Sunflower Bank, your trusted local banking partner.

Description names SpokaneNo
Main headings (H1)1
Images without alt text0 of 14

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating5.0 / 5
Reviews33
Hours listedYes

Google PageSpeed (lab test)

Performance, phone50 / 100
Performance, desktop75 / 100
SEO checklist, phone92 / 100
Accessibility, phone92 / 100
Best practices, phone100 / 100

Report cmw5nxpo · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score