First Choice Mortgage Co.Local SEO report · Spokane Mortgage Brokers

firstchoicemtg.net4408 S Park Ln, Spokane, WA 99223Measured October 2, 2026

Score

95/100

Top third of Spokane Mortgage Brokers

Where First Choice Mortgage Co. sits among 11 Spokane Mortgage Brokers businessesOut of 100. Each dot is one business.
Spokane Mortgage Brokers: 11 sites scored out of 100Dot strip of 11 scores from 50 to 95. You: 95, 1st of 11. Median 71.SPOKANE MORTGAGE BROKERS11 sitesScore: 87Score: 84Score: 83Score: 74Score: 71Score: 69Score: 67Score: 65Score: 62Score: 50You: 95You9502550100Median 71
Where First Choice Mortgage Co. sits among 11 Spokane Mortgage Brokers businesses
BusinessScore
You95
Spokane Mortgage Brokers site 287
Spokane Mortgage Brokers site 384
Spokane Mortgage Brokers site 483
Spokane Mortgage Brokers site 574
Spokane Mortgage Brokers site 671
Spokane Mortgage Brokers site 769
Spokane Mortgage Brokers site 867
Spokane Mortgage Brokers site 965
Spokane Mortgage Brokers site 1062
Spokane Mortgage Brokers site 1150
Median71

First Choice Mortgage Co. scores 95 out of 100, in the top third of Spokane Mortgage Brokers. Biggest gap: Speed & Google checklist, 21 of 25 points.

Google rank#1in search"mortgage broker spokane"Reviews8reviews5.0 stars · Spokane median 91Phone load9 slab testGood is 2.5 s or less · median 14 s
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Where the points go

Ahead of the Spokane Mortgage Brokers median on Speed & Google checklist, Page basics, Business info for Google and Map & search position. Behind it on Google Business Profile.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 95 of 100 measured pointsSpeed & Google checklist: 21 of 25, median 20. Page basics: 25 of 25, median 22. Business info for Google: 15 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 14 of 15, median 15. Map & search position: 10 of 10, median 0.Speed & Google checklist: 21 of 25 (median 20)Speed & Google checklist21 / 25Page basics: 25 of 25 (median 22)Page basics25 / 25Business info for Google: 15 of 15 (median 5)Business info for Google15 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 14 of 15 (median 15)Google Business Profile14 / 15Map & search position: 10 of 10 (median 0)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Mortgage Brokers medianBest in the fieldPoints available
Speed & Google checklist21202225
Page basics25222525
Business info for Google1551515
Crawlability10101010
Google Business Profile14151515
Map & search position1001010

The Spokane Mortgage Brokers standing

First Choice Mortgage Co. leads the 11 Spokane Mortgage Brokers we track.

Spokane Mortgage Brokers ranked on score, ties to the business with more Google reviews.First Choice Mortgage Co. is number 1 of 11.
RankBusinessScoreReviews
1First Choice Mortgage Co.958
2Q Home Loans87119
3Jason Paull Team | Fairway Home Mortgage84225

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 11 on the leaderboard

Reviews vs. the Spokane field

First Choice Mortgage Co. has 8 Google reviews at 5.0 stars. The Spokane Mortgage Brokers median is 91, and 9 businesses have more.

Google reviews and rating, First Choice Mortgage Co. and every Spokane Mortgage Brokers business with review dataEvery Spokane Mortgage Brokers business with Google reviews.
Google reviews and rating, Spokane Mortgage BrokersScatter plot of 10 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 8 reviews, rated 5.0. Median 91 reviews and 5.0 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 169 reviews, rated 4.0Business: 107 reviews, rated 5.0Business: 99 reviews, rated 4.8Business: 225 reviews, rated 5.0Business: 83 reviews, rated 5.0Business: 30 reviews, rated 4.9Business: 35 reviews, rated 5.0Business: 119 reviews, rated 5.0Business: 61 reviews, rated 4.9You: 8 reviews, rated 5.0Median 91 reviewsMedian 5.0You8 reviews · 5.0
Google reviews and rating, First Choice Mortgage Co. and every Spokane Mortgage Brokers business with review data
BusinessGoogle reviewsRating
Spokane Mortgage Brokers business 12255.0
Spokane Mortgage Brokers business 21694.0
Spokane Mortgage Brokers business 31195.0
Spokane Mortgage Brokers business 41075.0
Spokane Mortgage Brokers business 5994.8
Spokane Mortgage Brokers business 6835.0
Spokane Mortgage Brokers business 7614.9
Spokane Mortgage Brokers business 8355.0
Spokane Mortgage Brokers business 9304.9
You85.0
Median915.0
What would more reviews do?

Reviews

8

Review rank

#10of 10

8 todaymost in the field: 225

#10 of 10 on Google reviews today. Drag to see what more would do.

Where First Choice Mortgage Co. shows up on Google

First Choice Mortgage Co. ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where First Choice Mortgage Co. shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "mortgage broker spokane"You: not in the map pack. Organic #1 of the top 10. 9 organic results were captured. Over time: Jul 7 below the top 10, Aug 22 below the top 10, Sep 26 #1.mortgage broker spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN1You: organic #1You23456789Only 9 results capturedBelow the top 10RANK OVER TIME>10#1Jul 7: below the top 10Aug 22: below the top 10Sep 26: #1Google results for "mortgage broker near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jun 12 below the top 10, Jul 29 below the top 10, Sep 4 below the top 10.mortgage broker near mespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 12: below the top 10Jul 29: below the top 10Sep 4: below the top 10Google results for "best mortgage broker spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jun 12 below the top 10, Jul 29 below the top 10, Sep 4 below the top 10.best mortgage brokerspokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 12: below the top 10Jul 29: below the top 10Sep 4: below the top 10

Google results captured Sep 26, 2026.

Where First Choice Mortgage Co. shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
mortgage broker spokaneNot in the map pack#1HiddenHiddenJul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: #1Sep 26, 2026
mortgage broker near me spokaneNot in the map packNot in the top 10HiddenHiddenJun 12: Not in the top 10; Jul 29: Not in the top 10; Sep 4: Not in the top 10Sep 4, 2026
best mortgage broker spokaneNot in the map packNot in the top 10HiddenHiddenJun 12: Not in the top 10; Jul 29: Not in the top 10; Sep 4: Not in the top 10Sep 4, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

When there's time2

  1. The page title is 127 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (127 chars): Titles should be 30–65 characters to display fully in search results.

  2. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a phone

9 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Mortgage Brokers median is 14 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 9 s, in Google's poor zone (good is 2.5 s or less). Median 14 s. Layout shift while loading: <0.01, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 9 s (median 14 s)Main content load timeLCP9 smedian 14 sGoodPoor2.5 s4 s12 s+Layout shift while loading: <0.01 (median <0.01)Layout shift while loadingCLS<0.01median <0.01Needs workPoor0.100.250.50+

Google's performance score: 67 on a phone, 91 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Mortgage Brokers medianGood up toPoor above
Main content load time (LCP)Lab test9 s14 s2.5 s4 s
Layout shift while loading (CLS)Lab test<0.01<0.010.100.25

Other Spokane Mortgage Brokers we track

Free with a Google sign-in

See who holds each spot on Google.

Every fix above is already free. Signing in adds:

  • Who holds each map-pack spot, with ratings and review counts
  • The top 3 Google results, side by side

No card, no mailing list. Kev can see who signed in; nothing is sent automatically.

Is this your business? Claim this report or tell Kev what's wrong.

Raw measurementsfor your developer

Page basics

Page title127 characters

First Choice Mortgage Company in Spokane Washington offers Home Loan, Debt Consolidation, Refinance, and other Lending Services

Title names SpokaneYes
Meta description123 characters

First Choice Mortgage Company in Spokane Washington - Mortgage, refinance, debt consolidation, and other home loan services

Description names SpokaneYes
Main headings (H1)1
Images without alt text0 of 2

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaYes
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating5.0 / 5
Reviews8
Hours listedYes

Google PageSpeed (lab test)

Performance, phone67 / 100
Performance, desktop91 / 100
SEO checklist, phone92 / 100
Accessibility, phone91 / 100
Best practices, phone100 / 100

Report cmurjrih · Measured October 2, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score