Roast House CoffeeLocal SEO report · Spokane Coffee / Cafe

roasthousecoffee.com423 E Cleveland Ave, Spokane, WA 99207Measured November 6, 2026

Score

69/100

At the Spokane Coffee / Cafe median of 69

Where Roast House Coffee sits among 11 Spokane Coffee / Cafe businessesOut of 100. Each dot is one business.
Spokane Coffee / Cafe: 11 sites scored out of 100Dot strip of 11 scores from 66 to 89. You: 69, 6th of 11. Median 69. Top score 89 (First Avenue Coffee).SPOKANE COFFEE / CAFE11 sitesScore: 76Score: 75Score: 72Score: 70Score: 67Score: 67Score: 66Score: 66Score: 66First Avenue Coffee: 89You: 69You69First Avenue Coffee8902550100Median 69
Where Roast House Coffee sits among 11 Spokane Coffee / Cafe businesses
BusinessScore
First Avenue Coffee89
Spokane Coffee / Cafe site 276
Spokane Coffee / Cafe site 375
Spokane Coffee / Cafe site 472
Spokane Coffee / Cafe site 570
You69
Spokane Coffee / Cafe site 767
Spokane Coffee / Cafe site 867
Spokane Coffee / Cafe site 966
Spokane Coffee / Cafe site 1066
Spokane Coffee / Cafe site 1166
Median69

Roast House Coffee scores 69 out of 100, at the Spokane Coffee / Cafe median of 69. Biggest gap: Business info for Google, 5 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews313reviews4.9 stars · Spokane median 313Phone load15 slab testGood is 2.5 s or less · median 15 s

What to fix first, and why

The site's structured data doesn't describe Roast House Coffee as a local business. That markup spells out hours, services and service area for Google. Without it, Google leans on the listings that do, and the site misses the map on every search we track. Even "coffee shop spokane." The first fix is to add a LocalBusiness entity, or the coffee shop subtype, with the full name, address and phone.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Coffee / Cafe median on Page basics. Behind it on Speed & Google checklist.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 69 of 100 measured pointsSpeed & Google checklist: 18 of 25, median 20. Page basics: 21 of 25, median 20. Business info for Google: 5 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 18 of 25 (median 20)Speed & Google checklist18 / 25Page basics: 21 of 25 (median 20)Page basics21 / 25Business info for Google: 5 of 15 (median 5)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Coffee / Cafe medianBest in the fieldPoints available
Speed & Google checklist18202325
Page basics21202525
Business info for Google551015
Crawlability10101010
Google Business Profile15151515
Map & search position001010

The Spokane Coffee / Cafe Standing

Roast House Coffee is #6 of the 11 Spokane Coffee / Cafe we track. First Avenue Coffee leads.

Spokane Coffee / Cafe ranked on score, ties to the business with more Google reviews.Roast House Coffee is number 6 of 11.
RankBusinessScoreReviews
1First Avenue Coffee89589
2Brew Peddler76162
34 Seasons Coffee75107
5Indaba Coffee70628
6Roast House Coffee69313
7Ladder Coffee67389

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 11 on the leaderboard

Reviews vs. the Spokane Field

Roast House Coffee has 313 Google reviews at 4.9 stars. The Spokane Coffee / Cafe median is 313, and 4 businesses have more.

Google reviews and rating, Roast House Coffee and every Spokane Coffee / Cafe business with review dataEvery Spokane Coffee / Cafe business with Google reviews.
Google reviews and rating, Spokane Coffee / CafeScatter plot of 9 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 313 reviews, rated 4.9. Median 313 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 107 reviews, rated 4.8Business: 15 reviews, rated 4.9Business: 162 reviews, rated 4.9Business: 386 reviews, rated 4.8Business: 589 reviews, rated 4.6Business: 154 reviews, rated 4.8Business: 628 reviews, rated 4.6Business: 389 reviews, rated 4.5You: 313 reviews, rated 4.9Median 313 reviewsMedian 4.8You313 reviews · 4.9
Google reviews and rating, Roast House Coffee and every Spokane Coffee / Cafe business with review data
BusinessGoogle reviewsRating
Spokane Coffee / Cafe business 16284.6
Spokane Coffee / Cafe business 25894.6
Spokane Coffee / Cafe business 33894.5
Spokane Coffee / Cafe business 43864.8
You3134.9
Spokane Coffee / Cafe business 61624.9
Spokane Coffee / Cafe business 71544.8
Spokane Coffee / Cafe business 81074.8
Spokane Coffee / Cafe business 9154.9
Median3134.8
What would more reviews do?

Reviews

313

Review rank

#5of 9

313 todaymost in the field: 628

#5 of 9 on Google reviews today. Drag to see what more would do.

Where Roast House Coffee Shows Up on Google

Roast House Coffee doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Roast House Coffee shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "coffee shop near me spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 22 below the top 10, Sep 26 below the top 10, Oct 29 below the top 10.coffee shop near mespokaneMAP PACK1Kapè ChaKapè Cha2First Avenue CoffeeFirst Avenue Coffee3Cedar CoffeeCedar CoffeeYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 26: below the top 10Oct 29: below the top 10Google results for "best coffee shop spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 22 below the top 10, Sep 26 below the top 10, Oct 29 below the top 10.best coffee shop spokaneMAP PACK1Kapè ChaKapè Cha2Cedar CoffeeCedar Coffee3Brew PeddlerBrew PeddlerYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 26: below the top 10Oct 29: below the top 10Google results for "coffee shop spokane"You: not in the map pack. Not in the organic top 10. 7 organic results were captured. Over time: Aug 22 below the top 10, Sep 26 below the top 10, Oct 29 below the top 10.coffee shop spokaneMAP PACK1First Avenue CoffeeFirst Avenue Coffee2Cedar CoffeeCedar Coffee3Drip Drip: Coffee and VintageDrip Drip: Coffee and VintageYou: not in the map packTOP 10NAMES HIDDEN1234567Only 7 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 26: below the top 10Oct 29: below the top 10

Google results captured Oct 29, 2026.

Where Roast House Coffee shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
coffee shop near me spokaneNot in the map packNot in the top 10Kapè Cha; First Avenue Coffee; Cedar CoffeeHiddenAug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026
best coffee shop spokaneNot in the map packNot in the top 10Kapè Cha; Cedar Coffee; Brew PeddlerHiddenAug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026
coffee shop spokaneNot in the map packNot in the top 10First Avenue Coffee; Cedar Coffee; Drip Drip: Coffee and VintageHiddenAug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“coffee shop near me spokane”Oct 29, 2026
1Kapè Cha4.9104
2First Avenue Coffee4.6627
3Cedar Coffee4.8397
“best coffee shop spokane”Oct 29, 2026
1Kapè Cha4.9104
2Cedar Coffee4.8397
3Brew Peddler4.9186
“coffee shop spokane”Oct 29, 2026
1First Avenue Coffee4.6627
2Cedar Coffee4.8397
3Drip Drip: Coffee and Vintage5.015

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

  2. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 43/100. Google uses mobile speed as a ranking factor.

Next1

  1. 5 of 14 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 5 of 14 images missing alt text: Image alt coverage is below 70%.

Show the other 2 fixes

When there's time2

  1. The page title is 18 characters, too short to say much.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too short (18 chars): Titles should be 30–65 characters to display fully in search results.

  2. The search preview is 261 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (261 chars): Meta descriptions display best between 70 and 160 characters.

Speed on a Phone

15 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Coffee / Cafe median is 15 s.

Core Web Vitals on a phoneLab test on a simulated mid-range phone, plus Chrome data from real visitors.
Lab test: simulated mid-range phone: main content load time, layout shift while loading; Real visitors: Chrome phone data, last 28 days: response to a tapLab test: simulated mid-range phone. Main content load time: 15 s, in Google's poor zone (good is 2.5 s or less). Median 15 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median 0. Real visitors: Chrome phone data, last 28 days. Response to a tap: 80 ms, in Google's good zone (good is 200 ms or less). Median 90 ms.LAB TEST · SIMULATED MID-RANGE PHONEREAL VISITORS · CHROME PHONE DATA, 28 DAYSMain content load time: 15 s (median 15 s)Main content load timeLCP15 smedian 15 sGoodPoor2.5 s4 s12 s+You: 15 s, past the end of the scaleLayout shift while loading: 0 (median 0)Layout shift while loadingCLS0median 0GoodNeeds workPoor0.100.250.50+Response to a tap: 80 ms (median 90 ms)Response to a tapINP80 msmedian 90 msNeeds workPoor200 ms500 ms1 s+

Google's performance score: 43 on a phone, 75 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Coffee / Cafe medianGood up toPoor above
Main content load time (LCP)Lab test15 s15 s2.5 s4 s
Layout shift while loading (CLS)Lab test000.100.25
Response to a tap (INP)Real visitors (Chrome)80 ms90 ms200 ms500 ms

Other Spokane Coffee / Cafe We Track

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Raw measurementsfor your developer

Page basics

Page title18 characters

Roast House Coffee

Title names SpokaneNo
Meta description261 characters

Organic coffee roaster in Spokane, WA who we have remained committed to maintaining long-term relationships with specialty producers around the globe who share in sustainable values. By sourcing earth friendly coffee, we support the preservation of this planet.

Description names SpokaneYes
Main headings (H1)1
Images without alt text5 of 14

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews313
Hours listedYes

Google PageSpeed (lab test)

Performance, phone43 / 100
Performance, desktop75 / 100
SEO checklist, phone100 / 100
Accessibility, phone88 / 100
Best practices, phone58 / 100

Report cmw5nykf · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score