Score
67/100
Below the Spokane Jewelers median of 76
| Business | Score |
|---|---|
| Johnson's Custom Jewelry | 93 |
| Spokane Jewelers site 2 | 93 |
| Spokane Jewelers site 3 | 83 |
| Spokane Jewelers site 4 | 79 |
| Spokane Jewelers site 5 | 77 |
| Spokane Jewelers site 6 | 76 |
| You | 67 |
| Spokane Jewelers site 8 | 67 |
| Spokane Jewelers site 9 | 62 |
| Spokane Jewelers site 10 | 60 |
| Spokane Jewelers site 11 | 59 |
| Median | 76 |
Zales scores 67 out of 100, below the Spokane Jewelers median of 76. Biggest gap: Business info for Google, 0 of 15 points.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
67 of 100
Behind the Spokane Jewelers median on Speed & Google checklist, Page basics and Business info for Google.
| Part of the score | You | Spokane Jewelers median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 17 | 18 | 21 | 25 |
| Page basics | 15 | 23 | 25 | 25 |
| Business info for Google | 0 | 5 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 15 | 15 | 15 | 15 |
| Map & search position | 10 | 10 | 10 | 10 |
The Spokane Jewelers Standing
#7 of 11
Zales is #7 of the 11 Spokane Jewelers we track. Johnson's Custom Jewelry leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Johnson's Custom JewelryLeader | 93 | 363 |
| 2 | Tracy Jewelers | 93 | 256 |
| 3 | Ben Bridge Jeweler | 83 | 372 |
| 6 | Inland Jewelry Buyers | 76 | 23 |
| 7 | Zales | 67 | 302 |
| 8 | TamRon Jewelry | 67 | – |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 11 on the leaderboard
Reviews vs. the Spokane Field
11 businesses
Zales has 302 Google reviews at 4.7 stars. The Spokane Jewelers median is 302, and 5 businesses have more.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Jewelers business 1 | 2,747 | 4.9 |
| Spokane Jewelers business 2 | 416 | 4.6 |
| Spokane Jewelers business 3 | 379 | 4.5 |
| Spokane Jewelers business 4 | 372 | 4.9 |
| Spokane Jewelers business 5 | 363 | 4.9 |
| You | 302 | 4.7 |
| Spokane Jewelers business 7 | 256 | 4.8 |
| Spokane Jewelers business 8 | 123 | 5.0 |
| Spokane Jewelers business 9 | 97 | 4.9 |
| Spokane Jewelers business 10 | 44 | 4.8 |
| Spokane Jewelers business 11 | 23 | 4.8 |
| Median | 302 | 4.8 |
What would more reviews do?
Reviews
302
Review rank
#6of 11
#6 of 11 on Google reviews today. Drag to see what more would do.
Where Zales Shows Up on Google
3 searches
Zales ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.
Google results captured Nov 7, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| jewelry store spokane | Not in the map pack | #9 | KAY Jewelers; Jewelry Design Center; Johnson's Custom Jewelry; Unknown | Hidden | Aug 24: #2; Sep 26: Not in the top 10; Oct 29: #9 | Oct 29, 2026 |
| jewelry store near me spokane | Not in the map pack | Not in the top 10 | Jewelry Design Center; Johnson's Custom Jewelry; Austin's Fine Jewelry | Hidden | Aug 24: #2; Oct 4: Not in the top 10; Nov 7: Not in the top 10 | Nov 7, 2026 |
| best jewelry store spokane | Not in the map pack | Not in the top 10 | KAY Jewelers; Jewelry Design Center; Johnson's Custom Jewelry; Unknown | Hidden | Aug 24: #5; Sep 26: Not in the top 10; Oct 29: Not in the top 10 | Oct 29, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “jewelry store spokane”Oct 29, 2026 | |||
| 1 | KAY Jewelers | 4.6 | 657 |
| 2 | Jewelry Design Center | 4.9 | 2,856 |
| 3 | Johnson's Custom Jewelry | 4.9 | 366 |
| “jewelry store near me spokane”Nov 7, 2026 | |||
| 1 | Jewelry Design Center | 4.9 | 2,859 |
| 2 | Johnson's Custom Jewelry | 4.9 | 367 |
| 3 | Austin's Fine Jewelry | 4.8 | 100 |
| “best jewelry store spokane”Oct 29, 2026 | |||
| 1 | KAY Jewelers | 4.6 | 657 |
| 2 | Jewelry Design Center | 4.9 | 2,856 |
| 3 | Johnson's Custom Jewelry | 4.9 | 366 |
What to Fix, in Order
9 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first3
The homepage has no structured data.
The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Why it matters · for your developerFor your developer
Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.
Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.
No meta description, so Google writes the search preview.
The fix: Add a unique meta description summarizing the page. Include the city and primary service.
Why it matters · for your developerFor your developer
Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.
Page basics. Missing meta description: The page has no <meta name="description"> tag.
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 49/100. Google uses mobile speed as a ranking factor.
Show the other 6 fixes
Next2
The homepage has more than one main heading.
The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.
Why it matters · for your developer
Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.
Page basics. Multiple H1 tags (3): Multiple H1s dilute heading hierarchy and confuse crawlers.
Google's own page checklist flags issues.
The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Why it matters · for your developer
Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.
Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 85/100.
When there's time4
The page title is 5 characters, too short to say much.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too short (5 chars): Titles should be 30–65 characters to display fully in search results.
2 of 12 images on the homepage have no text description.
The fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text feeds image search and screen readers. The missing ones are reach left on the table.
Page basics. 2 of 12 images missing alt text: Alt text helps both accessibility and image search ranking.
Shared links show no preview.
The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Why it matters · for your developer
Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.
Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Links shared on X show no preview card.
The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Why it matters · for your developer
A card with a headline and image earns more clicks than a bare link.
Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.
Speed on a Phone
Lab test
7.6 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Jewelers median is 9 s.
Google's performance score: 49 on a phone, 67 on a desktop.
| Measure | Source | You | Spokane Jewelers median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 7.6 s | 9 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0 | <0.01 | 0.10 | 0.25 |
| Response to a tap (INP) | Real visitors (Chrome) | 120 ms | – | 200 ms | 500 ms |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Zales
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmw5nwk1 · Measured November 6, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score