The Barking LotLocal SEO report · Spokane Pet Boarding

thebarkinglotwa.com15825 E Trent Ave, Spokane Valley, WA 99216Measured November 6, 2026

Score

73/100

At the Spokane Pet Boarding median of 75

Where The Barking Lot sits among 14 Spokane Pet Boarding businessesOut of 100. Each dot is one business.
Spokane Pet Boarding: 14 sites scored out of 100Dot strip of 14 scores from 58 to 94. You: 73, 9th of 14. Median 75. Top score 94 (Big Dog Energy).SPOKANE PET BOARDING14 sitesScore: 86Score: 85Score: 81Score: 80Score: 79Score: 76Score: 74Score: 69Score: 69Score: 66Score: 58Score: 58Big Dog Energy: 94You: 73You73Big Dog Energy9402550100Median 75
Where The Barking Lot sits among 14 Spokane Pet Boarding businesses
BusinessScore
Big Dog Energy94
Spokane Pet Boarding site 286
Spokane Pet Boarding site 385
Spokane Pet Boarding site 481
Spokane Pet Boarding site 580
Spokane Pet Boarding site 679
Spokane Pet Boarding site 776
Spokane Pet Boarding site 874
You73
Spokane Pet Boarding site 1069
Spokane Pet Boarding site 1169
Spokane Pet Boarding site 1266
Spokane Pet Boarding site 1358
Spokane Pet Boarding site 1458
Median75

The Barking Lot scores 73 out of 100, at the Spokane Pet Boarding median of 75. Biggest gap: Business info for Google, 5 of 15 points.

Google rank#5in search"pet boarding kennel spokane"Reviews44reviews5.0 stars · Spokane median 94Phone load16 slab testGood is 2.5 s or less · median 8.1 s
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Where the Points Go

Behind the Spokane Pet Boarding median on Speed & Google checklist and Page basics.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 73 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 20. Page basics: 18 of 25, median 19. Business info for Google: 5 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 6 of 10, median 6.Speed & Google checklist: 19 of 25 (median 20)Speed & Google checklist19 / 25Page basics: 18 of 25 (median 19)Page basics18 / 25Business info for Google: 5 of 15 (median 5)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 6 of 10 (median 6)Map & search position6 / 10
Points by part of the score
Part of the scoreYouSpokane Pet Boarding medianBest in the fieldPoints available
Speed & Google checklist19202425
Page basics18192525
Business info for Google551515
Crawlability10101010
Google Business Profile15151515
Map & search position661010

The Spokane Pet Boarding Standing

The Barking Lot is #9 of the 14 Spokane Pet Boarding we track. Big Dog Energy leads.

Spokane Pet Boarding ranked on score, ties to the business with more Google reviews.The Barking Lot is number 9 of 14.
RankBusinessScoreReviews
1Big Dog Energy9462
2Paradise Pet Resort86539
3Doggyland Daycare & Boarding85201
8Marcinda Kennels7460
9The Barking Lot7344
10Play N Stay69407

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 14 on the leaderboard

Reviews vs. the Spokane Field

The Barking Lot has 44 Google reviews at 5.0 stars. The Spokane Pet Boarding median is 94, and 10 businesses have more.

Google reviews and rating, The Barking Lot and every Spokane Pet Boarding business with review dataEvery Spokane Pet Boarding business with Google reviews.
Google reviews and rating, Spokane Pet BoardingScatter plot of 12 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 44 reviews, rated 5.0. Median 94 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 64 reviews, rated 4.9Business: 62 reviews, rated 4.5Business: 201 reviews, rated 4.6Business: 122 reviews, rated 4.8Business: 60 reviews, rated 4.8Business: 38 reviews, rated 4.8Business: 539 reviews, rated 4.8Business: 83 reviews, rated 4.4Business: 407 reviews, rated 4.8Business: 105 reviews, rated 4.9Business: 224 reviews, rated 4.3You: 44 reviews, rated 5.0Median 94 reviewsMedian 4.8You44 reviews · 5.0
Google reviews and rating, The Barking Lot and every Spokane Pet Boarding business with review data
BusinessGoogle reviewsRating
Spokane Pet Boarding business 15394.8
Spokane Pet Boarding business 24074.8
Spokane Pet Boarding business 32244.3
Spokane Pet Boarding business 42014.6
Spokane Pet Boarding business 51224.8
Spokane Pet Boarding business 61054.9
Spokane Pet Boarding business 7834.4
Spokane Pet Boarding business 8644.9
Spokane Pet Boarding business 9624.5
Spokane Pet Boarding business 10604.8
You445.0
Spokane Pet Boarding business 12384.8
Median944.8
What would more reviews do?

Reviews

44

Review rank

#11of 12

44 todaymost in the field: 539

#11 of 12 on Google reviews today. Drag to see what more would do.

Where The Barking Lot Shows Up on Google

The Barking Lot ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where The Barking Lot shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "pet boarding kennel spokane"You: not in the map pack. Organic #5 of the top 10. 8 organic results were captured. Over time: Aug 24 below the top 10, Sep 25 below the top 10, Oct 29 #5.pet boarding kennelspokaneMAP PACK1Updawg Pet Hotel & DaycareUpdawg Pet Hotel & Daycare2Free Range BoardingFree Range Boarding3Play N StayPlay N StayYou: not in the map packTOP 10NAMES HIDDEN12345You: organic #5You678Only 8 results capturedBelow the top 10RANK OVER TIME>10#5Aug 24: below the top 10Sep 25: below the top 10Oct 29: #5Google results for "pet boarding kennel near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 25 below the top 10, Sep 25 below the top 10, Oct 29 below the top 10.pet boarding kennel nearme spokaneMAP PACK1Updawg Pet Hotel & DaycareUpdawg Pet Hotel & Daycare2Play N StayPlay N Stay3Paradise Pet ResortParadise Pet ResortYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 25: below the top 10Sep 25: below the top 10Oct 29: below the top 10Google results for "best pet boarding kennel spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 25 below the top 10, Sep 25 below the top 10, Oct 29 below the top 10.best pet boarding kennelspokaneMAP PACK1Paradise Pet ResortParadise Pet Resort2Play N StayPlay N Stay3Updawg Pet Hotel & DaycareUpdawg Pet Hotel & DaycareYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 25: below the top 10Sep 25: below the top 10Oct 29: below the top 10

Google results captured Oct 29, 2026.

Where The Barking Lot shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
pet boarding kennel spokaneNot in the map pack#5Updawg Pet Hotel & Daycare; Free Range Boarding; Play N StayHiddenAug 24: Not in the top 10; Sep 25: Not in the top 10; Oct 29: #5Oct 29, 2026
pet boarding kennel near me spokaneNot in the map packNot in the top 10Updawg Pet Hotel & Daycare; Play N Stay; Paradise Pet ResortHiddenAug 25: Not in the top 10; Sep 25: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026
best pet boarding kennel spokaneNot in the map packNot in the top 10Paradise Pet Resort; Play N Stay; Updawg Pet Hotel & DaycareHiddenAug 25: Not in the top 10; Sep 25: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“pet boarding kennel spokane”Oct 29, 2026
1Updawg Pet Hotel & Daycare4.7135
2Free Range Boarding4.8132
3Play N Stay4.8412
“pet boarding kennel near me spokane”Oct 29, 2026
1Updawg Pet Hotel & Daycare4.7135
2Play N Stay4.8412
3Paradise Pet Resort4.8542
“best pet boarding kennel spokane”Oct 29, 2026
1Paradise Pet Resort4.8542
2Play N Stay4.8412
3Updawg Pet Hotel & Daycare4.7135

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

  2. The homepage has no main heading.

    The fix: Add a single descriptive H1 to the page with the primary keyword.

    Why it matters · for your developer

    The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.

    Page basics. No H1 tag on page: Every page should have exactly one H1.

Next1

  1. Ranks #5 in Google's web results for the main search, just below the top three.

    The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Why it matters · for your developer

    The first three results take most of the clicks. This is close enough that a few fixes can move it up.

    Map & search position. Ranking #5 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.

Show the other 2 fixes

When there's time2

  1. The search preview is 167 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (167 chars): Meta descriptions display best between 70 and 160 characters.

  2. 2 of 20 images on the homepage have no text description.

    The fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text feeds image search and screen readers. The missing ones are reach left on the table.

    Page basics. 2 of 20 images missing alt text: Alt text helps both accessibility and image search ranking.

Speed on a Phone

16 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Pet Boarding median is 8.1 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 16 s, in Google's poor zone (good is 2.5 s or less). Median 8.1 s. Layout shift while loading: <0.01, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 16 s (median 8.1 s)Main content load timeLCP16 smedian 8.1 sGoodPoor2.5 s4 s12 s+You: 16 s, past the end of the scaleLayout shift while loading: <0.01 (median <0.01)Layout shift while loadingCLS<0.01median <0.01Needs workPoor0.100.250.50+

Google's performance score: 56 on a phone, 72 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Pet Boarding medianGood up toPoor above
Main content load time (LCP)Lab test16 s8.1 s2.5 s4 s
Layout shift while loading (CLS)Lab test<0.01<0.010.100.25

Other Spokane Pet Boarding We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title61 characters

Spokane Valley Dog Daycare Boarding | Dog Obedience, Training

Title names SpokaneYes
Meta description167 characters

(509)564-6066 - The Barking Lot offers dog daycare, overnight boarding, and obedience training classes in Spokane Valley. Safe, fun, and structured care for every dog.

Description names SpokaneYes
Main headings (H1)0
Images without alt text2 of 20

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating5.0 / 5
Reviews44
Hours listedYes

Google PageSpeed (lab test)

Performance, phone56 / 100
Performance, desktop72 / 100
SEO checklist, phone92 / 100
Accessibility, phone87 / 100
Best practices, phone96 / 100

Report cmw5ort6 · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score