Score
86/100
Below the Spokane Insurance median of 89
| Business | Score |
|---|---|
| Serenity Group Insurance | 98 |
| Spokane Insurance site 2 | 97 |
| Spokane Insurance site 3 | 96 |
| Spokane Insurance site 4 | 95 |
| Spokane Insurance site 5 | 94 |
| Spokane Insurance site 6 | 92 |
| Spokane Insurance site 7 | 89 |
| Spokane Insurance site 8 | 87 |
| You | 86 |
| Spokane Insurance site 10 | 85 |
| Spokane Insurance site 11 | 82 |
| Spokane Insurance site 12 | 75 |
| Spokane Insurance site 13 | 60 |
| Median | 89 |
Alpine Insurance Inc scores 86 out of 100, below the Spokane Insurance median of 89. Biggest gap: Map & search position, 2 of 10 points.
What to fix first, and why
Alpine Insurance sits just outside the top three web results for the main Spokane insurance searches, and that gap matters more than it looks. The first three results capture most of the clicks — everyone below them splits what's left. Closing that gap is realistic. The site's structured data is missing the address or phone, which directly hurts map pack eligibility: Google matches name, address, and phone across the web, and any inconsistency gives a better-matched listing the edge. The profile also has fewer reviews than other Spokane insurance businesses we track, which compounds the trust signal problem in both rankings and clicks. The homepage loads fast, which helps — but speed alone won't move the needle here. The first fix is to audit NAP consistency across every citation, add complete LocalBusiness schema to the site, and start a steady process of collecting more reviews.
Drafted with AI on November 11, 2026, from our scans of this site.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
86 of 100
Ahead of the Spokane Insurance median on Speed & Google checklist. Behind it on Business info for Google and Map & search position.
| Part of the score | You | Spokane Insurance median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 24 | 22 | 24 | 25 |
| Page basics | 25 | 25 | 25 | 25 |
| Business info for Google | 10 | 15 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 15 | 15 | 15 | 15 |
| Map & search position | 2 | 10 | 10 | 10 |
The Spokane Insurance Standing
#9 of 13
Alpine Insurance Inc is #9 of the 13 Spokane Insurance we track. Serenity Group Insurance leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Serenity Group InsuranceLeader | 98 | 386 |
| 2 | KBG Insurance & Financial | 97 | 112 |
| 3 | All Lines Insurance | 96 | 802 |
| 8 | North Town Insurance | 87 | 852 |
| 9 | Alpine Insurance Inc | 86 | 47 |
| 10 | Boyd Insurance Brokerage Inc | 85 | 60 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 13 on the leaderboard
Reviews vs. the Spokane Field
15 businesses
Alpine Insurance Inc has 47 Google reviews at 4.9 stars. The Spokane Insurance median is 109, and 10 businesses have more.
Ratings under 3.5 sit on the bottom edge.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Insurance business 1 | 852 | 4.9 |
| Spokane Insurance business 2 | 802 | 4.9 |
| Spokane Insurance business 3 | 486 | 4.9 |
| Spokane Insurance business 4 | 412 | 5.0 |
| Spokane Insurance business 5 | 386 | 4.5 |
| Spokane Insurance business 6 | 151 | 4.8 |
| Spokane Insurance business 7 | 112 | 5.0 |
| Spokane Insurance business 8 | 109 | 4.8 |
| Spokane Insurance business 9 | 82 | 5.0 |
| Spokane Insurance business 10 | 60 | 4.5 |
| You | 47 | 4.9 |
| Spokane Insurance business 12 | 8 | 1.5 |
| Spokane Insurance business 13 | 7 | 5.0 |
| Spokane Insurance business 14 | 4 | 5.0 |
| Spokane Insurance business 15 | 1 | 5.0 |
| Median | 109 | 4.9 |
What would more reviews do?
Reviews
47
Review rank
#11of 15
#11 of 15 on Google reviews today. Drag to see what more would do.
Where Alpine Insurance Inc Shows Up on Google
3 searches
Alpine Insurance Inc ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.
Google results captured Oct 29, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| best insurance agency spokane | Not in the map pack | #7 | Affordable Insurance; Western Insurance Associates; North Town Insurance | Hidden | Aug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: #7 | Oct 29, 2026 |
| insurance agency near me spokane | Not in the map pack | Not in the top 10 | Affordable Insurance; Western Insurance Associates; Serenity Group Insurance | Hidden | Aug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10 | Oct 29, 2026 |
| insurance agency spokane | Not in the map pack | Not in the top 10 | Affordable Insurance; Western Insurance Associates; Spokane Insurance Agency WA-Insurance Company | Hidden | Aug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10 | Oct 29, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “best insurance agency spokane”Oct 29, 2026 | |||
| 1 | Affordable Insurance | 5.0 | 455 |
| 2 | Western Insurance Associates | 4.9 | 539 |
| 3 | North Town Insurance | 4.9 | 880 |
| “insurance agency near me spokane”Oct 29, 2026 | |||
| 1 | Affordable Insurance | 5.0 | 455 |
| 2 | Western Insurance Associates | 4.9 | 539 |
| 3 | Serenity Group Insurance | 4.5 | 386 |
| “insurance agency spokane”Oct 29, 2026 | |||
| 1 | Affordable Insurance | 5.0 | 455 |
| 2 | Western Insurance Associates | 4.9 | 539 |
| 3 | Spokane Insurance Agency WA-Insurance Company | – | – |
What to Fix, in Order
2 fixes · free to read
Most costly first. Every fix is written out in full.
Next2
Ranks #7 in Google's web results for the main search, just below the top three.
The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.
Why it matters · for your developer
The first three results take most of the clicks. This is close enough that a few fixes can move it up.
Map & search position. Ranking #7 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.
The site's structured data is missing the address or phone.
The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.
Why it matters · for your developer
The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.
Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Speed on a Phone
Lab test
1.4 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Insurance median is 3.9 s.
Google's performance score: 100 on a phone, 96 on a desktop.
| Measure | Source | You | Spokane Insurance median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 1.4 s | 3.9 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0 | 0 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Mutual of Enumclaw | Auto Home Landlord Insurance | Spokane WA
Alpine Insurance is a premier Safeco and Mutual of Enumclaw agent. We also offer Stillwater, Nationwide, Travelers, American Modern and Progressive.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmw5ovxb · Measured November 6, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score