Canopy Credit UnionLocal SEO report · Spokane Mortgage Brokers

canopycu.com601 W Mallon Ave, Spokane, WA 99201Measured September 24, 2026

Score

67/100

Below the Spokane Mortgage Brokers median of 70

Where Canopy Credit Union sits among 10 Spokane Mortgage Brokers businessesOut of 100. Each dot is one business.
Spokane Mortgage Brokers: 10 sites scored out of 100Dot strip of 10 scores from 50 to 87. You: 67, 7th of 10. Median 70. Top score 87 (Q Home Loans).SPOKANE MORTGAGE BROKERS10 sitesScore: 84Score: 83Score: 74Score: 71Score: 69Score: 65Score: 62Score: 50Q Home Loans: 87You: 67You67Q Home Loans8702550100Median 70
Where Canopy Credit Union sits among 10 Spokane Mortgage Brokers businesses
BusinessScore
Q Home Loans87
Spokane Mortgage Brokers site 284
Spokane Mortgage Brokers site 383
Spokane Mortgage Brokers site 474
Spokane Mortgage Brokers site 571
Spokane Mortgage Brokers site 669
You67
Spokane Mortgage Brokers site 865
Spokane Mortgage Brokers site 962
Spokane Mortgage Brokers site 1050
Median70

Canopy Credit Union scores 67 out of 100, below the Spokane Mortgage Brokers median of 70. Biggest gap: Business info for Google, 5 of 15 points.

Google rank#9in search"best mortgage broker spokane"Reviews169reviews4.0 stars · Spokane median 99Phone load24 slab testGood is 2.5 s or less · median 19 s
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Where the points go

Behind the Spokane Mortgage Brokers median on Speed & Google checklist, Page basics and Google Business Profile. Down 1 point since Sep 19, 2026, on scans that measured the same things.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 67 of 100 measured pointsSpeed & Google checklist: 17 of 25, median 19. Page basics: 21 of 25, median 22. Business info for Google: 5 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 14 of 15, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 17 of 25 (median 19)Speed & Google checklist17 / 25Page basics: 21 of 25 (median 22)Page basics21 / 25Business info for Google: 5 of 15 (median 5)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 14 of 15 (median 15)Google Business Profile14 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Mortgage Brokers medianBest in the fieldPoints available
Speed & Google checklist17192225
Page basics21222525
Business info for Google551515
Crawlability10101010
Google Business Profile14151515
Map & search position001010

The Spokane Mortgage Brokers standing

Canopy Credit Union is #7 of the 10 Spokane Mortgage Brokers we track. Q Home Loans leads.

Spokane Mortgage Brokers ranked on score, ties to the business with more Google reviews.Canopy Credit Union is number 7 of 10.
RankBusinessScoreReviews
1Q Home Loans87119
2Jason Paull Team | Fairway Home Mortgage84225
3Adam Noone at CrossCountry Mortgage83107
6Modus Mortgage6930
7Canopy Credit Union67169
8Chimney Rock Mortgage6599

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 10 on the leaderboard

Reviews vs. the Spokane field

Canopy Credit Union has 169 Google reviews at 4.0 stars. The Spokane Mortgage Brokers median is 99, and 1 business has more.

Google reviews and rating, Canopy Credit Union and every Spokane Mortgage Brokers business with review dataEvery Spokane Mortgage Brokers business with Google reviews.
Google reviews and rating, Spokane Mortgage BrokersScatter plot of 9 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 169 reviews, rated 4.0. Median 99 reviews and 5.0 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 107 reviews, rated 5.0Business: 99 reviews, rated 4.8Business: 225 reviews, rated 5.0Business: 83 reviews, rated 5.0Business: 30 reviews, rated 4.9Business: 35 reviews, rated 5.0Business: 119 reviews, rated 5.0Business: 61 reviews, rated 4.9You: 169 reviews, rated 4.0Median 99 reviewsMedian 5.0You169 reviews · 4.0
Google reviews and rating, Canopy Credit Union and every Spokane Mortgage Brokers business with review data
BusinessGoogle reviewsRating
Spokane Mortgage Brokers business 12255.0
You1694.0
Spokane Mortgage Brokers business 31195.0
Spokane Mortgage Brokers business 41075.0
Spokane Mortgage Brokers business 5994.8
Spokane Mortgage Brokers business 6835.0
Spokane Mortgage Brokers business 7614.9
Spokane Mortgage Brokers business 8355.0
Spokane Mortgage Brokers business 9304.9
Median995.0
What would more reviews do?

Reviews

169

Review rank

#2of 9

169 todaymost in the field: 225

#2 of 9 on Google reviews today. Drag to see what more would do.

Where Canopy Credit Union shows up on Google

Canopy Credit Union ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where Canopy Credit Union shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "best mortgage broker spokane"You: not in the map pack. Organic #9 of the top 10. 9 organic results were captured. Over time: Jun 12 below the top 10, Jul 29 below the top 10, Sep 4 #9.best mortgage brokerspokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789You: organic #9YouOnly 9 results capturedBelow the top 10RANK OVER TIME>10#9Jun 12: below the top 10Jul 29: below the top 10Sep 4: #9Google results for "mortgage broker spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 7 below the top 10, Aug 22 below the top 10, Sep 26 below the top 10.mortgage broker spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 7: below the top 10Aug 22: below the top 10Sep 26: below the top 10Google results for "mortgage broker near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jun 12 below the top 10, Jul 29 below the top 10, Sep 4 below the top 10.mortgage broker near mespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 12: below the top 10Jul 29: below the top 10Sep 4: below the top 10

Google results captured Sep 26, 2026.

Where Canopy Credit Union shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
best mortgage broker spokaneNot in the map pack#9HiddenHiddenJun 12: Not in the top 10; Jul 29: Not in the top 10; Sep 4: #9Sep 4, 2026
mortgage broker spokaneNot in the map packNot in the top 10HiddenHiddenJul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026
mortgage broker near me spokaneNot in the map packNot in the top 10HiddenHiddenJun 12: Not in the top 10; Jul 29: Not in the top 10; Sep 4: Not in the top 10Sep 4, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first3

  1. Ranks #9 in Google's web results for the main search, past the top seven.

    The fix: Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.

    Why it matters · for your developer

    Most clicks go to the first few results. The way up starts with the foundation: structured data, the Google profile and page basics.

    Map & search position. Outside the top results (organic #9): The site does not rank in the top 7 organic results for its primary local query.

  2. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

  3. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 30/100. Google uses mobile speed as a ranking factor.

Show the other 1 fix

Next1

  1. 14 of 20 images on the homepage have no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 14 of 20 images missing alt text: Image alt coverage is below 70%.

Speed on a phone

24 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Mortgage Brokers median is 19 s.

Core Web Vitals on a phoneLab test on a simulated mid-range phone, plus Chrome data from real visitors.
Lab test: simulated mid-range phone: main content load time, layout shift while loading; Real visitors: Chrome phone data, last 28 days: response to a tapLab test: simulated mid-range phone. Main content load time: 24 s, in Google's poor zone (good is 2.5 s or less). Median 19 s. Layout shift while loading: 0.02, in Google's good zone (good is 0.10 or less). Median 0. Real visitors: Chrome phone data, last 28 days. Response to a tap: 100 ms, in Google's good zone (good is 200 ms or less). Median 120 ms.LAB TEST · SIMULATED MID-RANGE PHONEREAL VISITORS · CHROME PHONE DATA, 28 DAYSMain content load time: 24 s (median 19 s)Main content load timeLCP24 smedian 19 sGoodPoor2.5 s4 s12 s+You: 24 s, past the end of the scaleLayout shift while loading: 0.02 (median 0)Layout shift while loadingCLS0.02median 0Needs workPoor0.100.250.50+Response to a tap: 100 ms (median 120 ms)Response to a tapINP100 msmedian 120 msGoodNeeds workPoor200 ms500 ms1 s+

Google's performance score: 30 on a phone, 55 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Mortgage Brokers medianGood up toPoor above
Main content load time (LCP)Lab test24 s19 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.0200.100.25
Response to a tap (INP)Real visitors (Chrome)100 ms120 ms200 ms500 ms

Other Spokane Mortgage Brokers we track

Free with a Google sign-in

See who holds each spot on Google.

Every fix above is already free. Signing in adds:

  • Who holds each map-pack spot, with ratings and review counts
  • The top 3 Google results, side by side

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Is this your business? Claim this report or tell Kev what's wrong.

Raw measurementsfor your developer

Page basics

Page title64 characters

Canopy CU | Spokane's Best Credit Union | Loans & Online Banking

Title names SpokaneYes
Meta description153 characters

Canopy Credit Union provides online banking, credit cards, mortgages and loans with low rates and fees. Experience the difference today. Become a member!

Description names SpokaneNo
Main headings (H1)1
Images without alt text14 of 20

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.0 / 5
Reviews169
Hours listedYes

Google PageSpeed (lab test)

Performance, phone30 / 100
Performance, desktop55 / 100
SEO checklist, phone100 / 100
Accessibility, phone86 / 100
Best practices, phone69 / 100

Report cmugearl · Measured September 24, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score

Canopy Credit Union: Spokane SEO Report · spokaneseo.app