Farr Group NWLocal SEO report · Spokane Real Estate

farrgroupnw.com605 E Holland Ave #115, Spokane, WA 99218Measured September 30, 2026

Score

74/100

At the Spokane Real Estate median of 73

Where Farr Group NW sits among 12 Spokane Real Estate businessesOut of 100. Each dot is one business.
Spokane Real Estate: 12 sites scored out of 100Dot strip of 12 scores from 59 to 97. You: 74, 5th of 12. Median 73. Top score 97 (Haven Real Estate Group | Epique).SPOKANE REAL ESTATE12 sitesScore: 92Score: 80Score: 77Score: 74Score: 72Score: 68Score: 65Score: 61Score: 59Score: 59Haven Real Estate Group | Epique: 97You: 74You74Haven Real Estate G…9702550100Median 73
Where Farr Group NW sits among 12 Spokane Real Estate businesses
BusinessScore
Haven Real Estate Group | Epique97
Spokane Real Estate site 292
Spokane Real Estate site 380
Spokane Real Estate site 477
You74
Spokane Real Estate site 674
Spokane Real Estate site 772
Spokane Real Estate site 868
Spokane Real Estate site 965
Spokane Real Estate site 1061
Spokane Real Estate site 1159
Spokane Real Estate site 1259
Median73

Farr Group NW scores 74 out of 100, at the Spokane Real Estate median of 73. Biggest gap: Map & search position, 0 of 10 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews275reviews4.9 stars · Spokane median 170Phone load23 slab testGood is 2.5 s or less · median 20 s

What to fix first, and why

Aaron Farr's site has no LocalBusiness structured data — meaning Google can't confirm the hours, services, or service area without it, and leans instead on the listings that do provide it. That's the most direct reason the profile isn't appearing in map or web results for the searches that bring buyers and sellers in Spokane. The review count is already above the field, which is real leverage sitting unused. The homepage also loads past Google's 4-second poor threshold on a phone, and most local searches happen there, so slow means gone before the page appears. The first fix: add a LocalBusiness or RealEstateAgent schema entity to the site with full name, address, phone, hours, and service area.

Drafted with AI on September 30, 2026, from our scans of this site.

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Where the points go

Ahead of the Spokane Real Estate median on Page basics and Business info for Google. Behind it on Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 74 of 100 measured pointsSpeed & Google checklist: 17 of 25, median 17. Page basics: 22 of 25, median 22. Business info for Google: 10 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 1.Speed & Google checklist: 17 of 25 (median 17)Speed & Google checklist17 / 25Page basics: 22 of 25 (median 22)Page basics22 / 25Business info for Google: 10 of 15 (median 5)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 1)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Real Estate medianBest in the fieldPoints available
Speed & Google checklist17172325
Page basics22222525
Business info for Google1051515
Crawlability10101010
Google Business Profile15151515
Map & search position011010

The Spokane Real Estate standing

Farr Group NW is #5 of the 12 Spokane Real Estate we track. Haven Real Estate Group | Epique leads.

Spokane Real Estate ranked on score, ties to the business with more Google reviews.Farr Group NW is number 5 of 12.
RankBusinessScoreReviews
1Haven Real Estate Group | Epique97720
2The Legacy Group Real Estate92880
3Kelly Hewson | Realtor | Keller Williams Realty Spokane80162
4Freedom Real Estate Group | Spokane Realtors7721
5Farr Group NW74275
6Avenue Stone Collective74113

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 12 on the leaderboard

Reviews vs. the Spokane field

Farr Group NW has 275 Google reviews at 4.9 stars. The Spokane Real Estate median is 170, and 2 businesses have more.

Google reviews and rating, Farr Group NW and every Spokane Real Estate business with review dataEvery Spokane Real Estate business with Google reviews.
Google reviews and rating, Spokane Real EstateScatter plot of 11 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 275 reviews, rated 4.9. Median 170 reviews and 4.9 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 113 reviews, rated 5.0Business: 227 reviews, rated 4.9Business: 8 reviews, rated 4.5Business: 21 reviews, rated 4.8Business: 720 reviews, rated 4.9Business: 162 reviews, rated 5.0Business: 170 reviews, rated 5.0Business: 84 reviews, rated 3.3Business: 880 reviews, rated 5.0Business: 273 reviews, rated 4.8You: 275 reviews, rated 4.9Median 170 reviewsMedian 4.9You275 reviews · 4.9

Ratings under 3.5 sit on the bottom edge.

Google reviews and rating, Farr Group NW and every Spokane Real Estate business with review data
BusinessGoogle reviewsRating
Spokane Real Estate business 18805.0
Spokane Real Estate business 27204.9
You2754.9
Spokane Real Estate business 42734.8
Spokane Real Estate business 52274.9
Spokane Real Estate business 61705.0
Spokane Real Estate business 71625.0
Spokane Real Estate business 81135.0
Spokane Real Estate business 9843.3
Spokane Real Estate business 10214.8
Spokane Real Estate business 1184.5
Median1704.9
What would more reviews do?

Reviews

275

Review rank

#3of 11

275 todaymost in the field: 880

#3 of 11 on Google reviews today. Drag to see what more would do.

Where Farr Group NW shows up on Google

Farr Group NW doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Farr Group NW shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "best real estate agency spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jul 7 below the top 10, Aug 22 #8, Sep 26 below the top 10.best real estate agencyspokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 7: below the top 10Aug 22: #8Sep 26: below the top 10Google results for "real estate agency near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 7 below the top 10, Aug 22 below the top 10, Sep 26 below the top 10.real estate agency near mespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 7: below the top 10Aug 22: below the top 10Sep 26: below the top 10Google results for "real estate agency spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jul 7 below the top 10, Aug 22 below the top 10, Sep 26 below the top 10.real estate agency spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jul 7: below the top 10Aug 22: below the top 10Sep 26: below the top 10

Google results captured Sep 26, 2026.

Where Farr Group NW shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
best real estate agency spokaneNot in the map packNot in the top 10HiddenHiddenJul 7: Not in the top 10; Aug 22: #8; Sep 26: Not in the top 10Sep 26, 2026
real estate agency near me spokaneNot in the map packNot in the top 10HiddenHiddenJul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026
real estate agency spokaneNot in the map packNot in the top 10HiddenHiddenJul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first2

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

  2. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 33/100. Google uses mobile speed as a ranking factor.

Next1

  1. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.

Show the other 1 fix

When there's time1

  1. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a phone

23 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Real Estate median is 20 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 23 s, in Google's poor zone (good is 2.5 s or less). Median 20 s. Layout shift while loading: 0.01, in Google's good zone (good is 0.10 or less). Median 0.01.Main content load time: 23 s (median 20 s)Main content load timeLCP23 smedian 20 sGoodPoor2.5 s4 s12 s+You: 23 s, past the end of the scaleLayout shift while loading: 0.01 (median 0.01)Layout shift while loadingCLS0.01median 0.01Needs workPoor0.100.250.50+

Google's performance score: 33 on a phone, 60 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Real Estate medianGood up toPoor above
Main content load time (LCP)Lab test23 s20 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.010.010.100.25

Score over time

The earlier scans measured different things than the latest one, so the difference isn't read as a change.

Show the chart
Farr Group NW's score over timeEvery scan we've run, against the Spokane median.
You: score over 3 scansLine chart from Sep 11, 2026 to Sep 30, 2026: 43 to 74. Spokane Real Estate median most recently 73. Haven Real Estate Group | Epique most recently 97.0255075100JulSepSep 11, 2026: 43 (partial scan, no speed test)Sep 24, 2026: 76 (partial scan, no speed test)Sep 30, 2026: 7443You74Median73Haven Rea…97
Farr Group NW's score over time
DateSeriesScore
May 24, 2026Haven Real Estate Group | Epique85
May 25, 2026Haven Real Estate Group | Epique95
Jun 11, 2026Spokane Real Estate median66
Jun 12, 2026Spokane Real Estate median66
Jun 13, 2026Spokane Real Estate median66
Jun 15, 2026Spokane Real Estate median66
Jun 19, 2026Spokane Real Estate median63
Jun 22, 2026Spokane Real Estate median63
Jun 29, 2026Spokane Real Estate median63
Jul 6, 2026Spokane Real Estate median63
Jul 13, 2026Spokane Real Estate median63
Jul 20, 2026Spokane Real Estate median63
Jul 27, 2026Spokane Real Estate median63
Aug 3, 2026Spokane Real Estate median63
Aug 10, 2026Spokane Real Estate median63
Aug 17, 2026Spokane Real Estate median63
Aug 24, 2026Spokane Real Estate median63
Aug 31, 2026Spokane Real Estate median63
Sep 7, 2026Spokane Real Estate median63
Sep 11, 2026You43 (partial)
Sep 11, 2026Spokane Real Estate median62
Sep 14, 2026Spokane Real Estate median62
Sep 21, 2026Spokane Real Estate median62
Sep 24, 2026You76 (partial)
Sep 24, 2026Spokane Real Estate median67
Sep 28, 2026Spokane Real Estate median70
Sep 30, 2026You74
Sep 30, 2026Spokane Real Estate median70
Oct 1, 2026Haven Real Estate Group | Epique97
Oct 2, 2026Spokane Real Estate median73

Other Spokane Real Estate we track

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Raw measurementsfor your developer

Page basics

Page title59 characters

Aaron Farr Spokane Realtor | Top Spokane Real Estate Expert

Title names SpokaneYes
Meta description149 characters

Aaron Farr is a top Spokane Realtor with $250M+ in sales, 550+ transactions, and 400+ 5-star reviews specializing in buying, selling, and relocation.

Description names SpokaneYes
Main headings (H1)2
Images without alt text0 of 14

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaYes
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews275
Hours listedYes

Google PageSpeed (lab test)

Performance, phone33 / 100
Performance, desktop60 / 100
SEO checklist, phone92 / 100
Accessibility, phone79 / 100
Best practices, phone92 / 100

Report cmuny2sw · Measured September 30, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score