Kelly Hewson | Realtor | Keller Williams Realty Spokane
Rank 2 of 9 audited Spokane real estate sites. That's a strong position. The local pack puts Kelly at #1 for "real estate agency near me spokane" — above Windermere, above Zillow. Five stars, 162 reviews. The profile is doing real work. But the site has a blind spot. Zero Spokane signal in the homepage title or meta description. Google reads that page and can't confirm where Kelly operates. That's the gap keeping thelegacygrouprealestate.com at the top of organic results. Two H1 tags on the same page split the focus signal. One fix, immediate structural clarity. This report shows exactly where those signals need to land — and what closing them does to the organic gap above her.
1Your Spokane Standing
#2 of 6Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.
Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Real Estate we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #5 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockWe know exactly where Kelly Hewson | Realtor | Keller Williams Realty Spokane lands in Google's local 3-pack for Spokane Real Estate.
Who's in it, who's one spot outside, and the single move that closes the gap. It's sitting behind the sign-in.
4What to Fix, in Order of What It Costs
0 costly · 1 material · 2 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
Your page sends Google mixed signals about its topic.
Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.
Fix: Keep only one H1; convert the rest to H2/H3 as appropriate.
Technical detail · for your developer
Multiple H1 tags (2) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.
Your search preview is the wrong length to read.
Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.
Fix: Rewrite the meta description with a concrete benefit and localTechnical detail · for your developer
Meta description is too short (61 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Some of your photos are invisible to Google.
Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.
Fix: Add descriptive alt text to content imagesTechnical detail · for your developer
1 of 14 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
At a typical 2% inquiry rate, that 858-search gap is about
A single score is a moment. The line is the trend — where you're headed against the business at the top of your Spokane market.
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Neither your title nor meta description names Spokane. The site doesn't tell Google where it operates.