The Hardie GroupLocal SEO report · Spokane Real Estate

hardiegroup.com534 E Spokane Falls Blvd Ste 300, Spokane, WA 99202Measured October 29, 2026

Score

62/100

Below the Spokane Real Estate median of 72

Where The Hardie Group sits among 17 Spokane Real Estate businessesOut of 100. Each dot is one business.
Spokane Real Estate: 17 sites scored out of 100Dot strip of 17 scores from 59 to 97. You: 62, 13th of 17. Median 72. Top score 97 (Haven Real Estate Group | Epique).SPOKANE REAL ESTATE17 sitesScore: 92Score: 84Score: 79Score: 77Score: 76Score: 75Score: 74Score: 72Score: 68Score: 65Score: 63Score: 62Score: 61Score: 59Score: 59Haven Real Estate Group | Epique: 97You: 62You62Haven Real Estate G…9702550100Median 72
Where The Hardie Group sits among 17 Spokane Real Estate businesses
BusinessScore
Haven Real Estate Group | Epique97
Spokane Real Estate site 292
Spokane Real Estate site 384
Spokane Real Estate site 479
Spokane Real Estate site 577
Spokane Real Estate site 676
Spokane Real Estate site 775
Spokane Real Estate site 874
Spokane Real Estate site 972
Spokane Real Estate site 1068
Spokane Real Estate site 1165
Spokane Real Estate site 1263
You62
Spokane Real Estate site 1462
Spokane Real Estate site 1561
Spokane Real Estate site 1659
Spokane Real Estate site 1759
Median72

The Hardie Group scores 62 out of 100, below the Spokane Real Estate median of 72. Biggest gap: Business info for Google, 0 of 15 points.

What to fix first, and why

The Hardie Group is absent from the map results on the searches that drive most local real estate traffic, and that gap compounds the other issues. Without structured data on the homepage, Google has to infer the business's name, address and services rather than read them directly — it trusts what it knows, and right now it doesn't know enough. The site also loads past Google's poor threshold on phones, which is where most of those searches happen, so slow pages lose visitors before they see anything. The first move is concrete: add LocalBusiness schema with a full name-address-phone, complete the Google Business Profile, and confirm the city appears in both the page title and the H1.

Drafted with AI on November 11, 2026, from our scans of this site.

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Where the Points Go

Behind the Spokane Real Estate median on Business info for Google, Google Business Profile and Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 63 of 100 measured pointsSpeed & Google checklist: 17 of 25, median 17. Page basics: 22 of 25, median 22. Business info for Google: 0 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 14 of 15, median 15. Map & search position: 0 of 10, median 2.Speed & Google checklist: 17 of 25 (median 17)Speed & Google checklist17 / 25Page basics: 22 of 25 (median 22)Page basics22 / 25Business info for Google: 0 of 15 (median 5)Business info for Google0 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 14 of 15 (median 15)Google Business Profile14 / 15Map & search position: 0 of 10 (median 2)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Real Estate medianBest in the fieldPoints available
Speed & Google checklist17172325
Page basics22222525
Business info for Google051515
Crawlability10101010
Google Business Profile14151515
Map & search position021010

The Spokane Real Estate Standing

The Hardie Group is #13 of the 17 Spokane Real Estate we track. Haven Real Estate Group | Epique leads.

Spokane Real Estate ranked on score, ties to the business with more Google reviews.The Hardie Group is number 13 of 17.
RankBusinessScoreReviews
1Haven Real Estate Group | Epique97720
2The Legacy Group Real Estate92880
3NuKey Realty & Property Management84214
12Black Realty Management63–
13The Hardie Group6217
14Rios and Co62–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 17 on the leaderboard

Reviews vs. the Spokane Field

The Hardie Group has 17 Google reviews at 4.8 stars. The Spokane Real Estate median is 192, and 12 businesses have more.

Google reviews and rating, The Hardie Group and every Spokane Real Estate business with review dataEvery Spokane Real Estate business with Google reviews.
Google reviews and rating, Spokane Real EstateScatter plot of 14 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 17 reviews, rated 4.8. Median 192 reviews and 4.9 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 113 reviews, rated 5.0Business: 227 reviews, rated 4.9Business: 8 reviews, rated 4.5Business: 275 reviews, rated 4.9Business: 224 reviews, rated 4.9Business: 21 reviews, rated 4.8Business: 720 reviews, rated 4.9Business: 162 reviews, rated 5.0Business: 170 reviews, rated 5.0Business: 214 reviews, rated 4.2Business: 84 reviews, rated 3.3Business: 880 reviews, rated 5.0Business: 273 reviews, rated 4.8You: 17 reviews, rated 4.8Median 192 reviewsMedian 4.9You17 reviews · 4.8

Ratings under 3.5 sit on the bottom edge.

Google reviews and rating, The Hardie Group and every Spokane Real Estate business with review data
BusinessGoogle reviewsRating
Spokane Real Estate business 18805.0
Spokane Real Estate business 27204.9
Spokane Real Estate business 32754.9
Spokane Real Estate business 42734.8
Spokane Real Estate business 52274.9
Spokane Real Estate business 62244.9
Spokane Real Estate business 72144.2
Spokane Real Estate business 81705.0
Spokane Real Estate business 91625.0
Spokane Real Estate business 101135.0
Spokane Real Estate business 11843.3
Spokane Real Estate business 12214.8
You174.8
Spokane Real Estate business 1484.5
Median1924.9
What would more reviews do?

Reviews

17

Review rank

#13of 14

17 todaymost in the field: 880

#13 of 14 on Google reviews today. Drag to see what more would do.

Where The Hardie Group Shows Up on Google

The Hardie Group ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where The Hardie Group shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "real estate agency spokane"You: not in the map pack. Organic #8 of the top 10. 9 organic results were captured. Over time: Aug 22 below the top 10, Sep 26 below the top 10, Oct 29 #8.real estate agency spokaneMAP PACK1The Legacy Group Real EstateThe Legacy Group Real Estate2Haven Real Estate Group | EpiqueHaven Real Estate Group | Ep…3RealVantage Real Estate Group - Spokane & Tri-CitiesRealVantage Real Estate Grou…You: not in the map packTOP 10NAMES HIDDEN12345678You: organic #8You9Only 9 results capturedBelow the top 10RANK OVER TIME>10#8Aug 22: below the top 10Sep 26: below the top 10Oct 29: #8Google results for "real estate agency near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 22 below the top 10, Sep 26 below the top 10, Oct 29 below the top 10.real estate agency near mespokaneMAP PACK1Haven Real Estate Group | EpiqueHaven Real Estate Group | Ep…2The Legacy Group Real EstateThe Legacy Group Real Estate3McInturff & Company, Spokane Real EstateMcInturff & Company, Spokane…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 26: below the top 10Oct 29: below the top 10Google results for "best real estate agency spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 22 below the top 10, Sep 26 below the top 10, Oct 29 below the top 10.best real estate agencyspokaneMAP PACK1The Legacy Group Real EstateThe Legacy Group Real Estate2Haven Real Estate Group | EpiqueHaven Real Estate Group | Ep…3McInturff & Company, Spokane Real EstateMcInturff & Company, Spokane…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 26: below the top 10Oct 29: below the top 10

Google results captured Oct 29, 2026.

Where The Hardie Group shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
real estate agency spokaneNot in the map pack#8The Legacy Group Real Estate; Haven Real Estate Group | Epique; RealVantage Real Estate Group - Spokane & Tri-CitiesHiddenAug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: #8Oct 29, 2026
real estate agency near me spokaneNot in the map packNot in the top 10Haven Real Estate Group | Epique; The Legacy Group Real Estate; McInturff & Company, Spokane Real EstateHiddenAug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026
best real estate agency spokaneNot in the map packNot in the top 10The Legacy Group Real Estate; Haven Real Estate Group | Epique; McInturff & Company, Spokane Real EstateHiddenAug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“real estate agency spokane”Oct 29, 2026
1The Legacy Group Real Estate5.0890
2Haven Real Estate Group | Epique4.9696
3RealVantage Real Estate Group - Spokane & Tri-Cities5.0176
“real estate agency near me spokane”Oct 29, 2026
1Haven Real Estate Group | Epique4.9696
2The Legacy Group Real Estate5.0890
3McInturff & Company, Spokane Real Estate5.0120
“best real estate agency spokane”Oct 29, 2026
1The Legacy Group Real Estate5.0890
2Haven Real Estate Group | Epique4.9696
3McInturff & Company, Spokane Real Estate5.0120

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first3

  1. Ranks #8 in Google's web results for the main search, past the top seven.

    The fix: Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.

    Why it matters · for your developer

    Most clicks go to the first few results. The way up starts with the foundation: structured data, the Google profile and page basics.

    Map & search position. Outside the top results (organic #8): The site does not rank in the top 7 organic results for its primary local query.

  2. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

  3. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 30/100. Google uses mobile speed as a ranking factor.

Show the other 4 fixes

Next1

  1. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.

When there's time3

  1. The page title is 85 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (85 chars): Titles should be 30–65 characters to display fully in search results.

  2. The search preview is 206 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (206 chars): Meta descriptions display best between 70 and 160 characters.

  3. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a Phone

14 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Real Estate median is 14 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 14 s, in Google's poor zone (good is 2.5 s or less). Median 14 s. Layout shift while loading: 0.06, in Google's good zone (good is 0.10 or less). Median 0.01.Main content load time: 14 s (median 14 s)Main content load timeLCP14 smedian 14 sGoodPoor2.5 s4 s12 s+You: 14 s, past the end of the scaleLayout shift while loading: 0.06 (median 0.01)Layout shift while loadingCLS0.06median 0.01Needs workPoor0.100.250.50+

Google's performance score: 30 on a phone, 53 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Real Estate medianGood up toPoor above
Main content load time (LCP)Lab test14 s14 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.060.010.100.25

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  • The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title85 characters

Spokane Real Estate :: The Hardie Group | Serving your real estate needs in Spokane

Title names SpokaneYes
Meta description206 characters

Find real estate in Spokane, WA. Use The Hardie Group search engine to find Spokane, WA real estate by price, bedrooms and more. We have every listing from every real estate company in the Spokane, WA area.

Description names SpokaneYes
Main headings (H1)2
Images without alt text0 of 7

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.8 / 5
Reviews17
Hours listedNo

Google PageSpeed (lab test)

Performance, phone30 / 100
Performance, desktop53 / 100
SEO checklist, phone100 / 100
Accessibility, phone85 / 100
Best practices, phone92 / 100

Report cmvu7nqx · Measured October 29, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score