Score
82/100
Below the Spokane Insurance median of 89
| Business | Score |
|---|---|
| Serenity Group Insurance | 98 |
| Spokane Insurance site 2 | 97 |
| Spokane Insurance site 3 | 96 |
| Spokane Insurance site 4 | 95 |
| Spokane Insurance site 5 | 94 |
| Spokane Insurance site 6 | 92 |
| Spokane Insurance site 7 | 89 |
| Spokane Insurance site 8 | 87 |
| Spokane Insurance site 9 | 86 |
| Spokane Insurance site 10 | 85 |
| You | 82 |
| Spokane Insurance site 12 | 75 |
| Spokane Insurance site 13 | 60 |
| Median | 89 |
The Insurance Guys scores 82 out of 100, below the Spokane Insurance median of 89. Biggest gap: Google Business Profile, 0 of 15 points.
What to fix first, and why
The Insurance Guys has no Google Business Profile, which means it doesn't appear in map results on any of the local searches we track. That's the gap that matters most. Map results capture the majority of clicks on local searches, so a business that exists only in web results is competing for what's left. The homepage also loads past Google's 4-second threshold on mobile, putting it clearly slower than the Spokane Insurance median, which compounds the visibility problem. The site does one thing well: both the title tag and meta description name Spokane, which is a real signal in the right direction. The first fix is to claim or create a profile at business.google.com and complete the postcard or phone verification.
Drafted with AI on November 11, 2026, from our scans of this site.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
82 of 100
Behind the Spokane Insurance median on Google Business Profile.
| Part of the score | You | Spokane Insurance median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 22 | 22 | 24 | 25 |
| Page basics | 25 | 25 | 25 | 25 |
| Business info for Google | 15 | 15 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 0 | 15 | 15 | 15 |
| Map & search position | 10 | 10 | 10 | 10 |
The Spokane Insurance Standing
#11 of 13
The Insurance Guys is #11 of the 13 Spokane Insurance we track. Serenity Group Insurance leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Serenity Group InsuranceLeader | 98 | 386 |
| 2 | KBG Insurance & Financial | 97 | 112 |
| 3 | All Lines Insurance | 96 | 802 |
| 10 | Boyd Insurance Brokerage Inc | 85 | 60 |
| 11 | The Insurance Guys | 82 | – |
| 12 | Associated Agents Group Inc | 75 | 151 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 13 on the leaderboard
Reviews vs. the Spokane Field
16 businesses
We don't have a Google review count on file for The Insurance Guys. The Spokane Insurance median is 109.
We don't have Google review data for you yet, so there's no dot for you.Ratings under 3.5 sit on the bottom edge.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Insurance business 1 | 852 | 4.9 |
| Spokane Insurance business 2 | 802 | 4.9 |
| Spokane Insurance business 3 | 486 | 4.9 |
| Spokane Insurance business 4 | 412 | 5.0 |
| Spokane Insurance business 5 | 386 | 4.5 |
| Spokane Insurance business 6 | 151 | 4.8 |
| Spokane Insurance business 7 | 112 | 5.0 |
| Spokane Insurance business 8 | 109 | 4.8 |
| Spokane Insurance business 9 | 82 | 5.0 |
| Spokane Insurance business 10 | 60 | 4.5 |
| Spokane Insurance business 11 | 47 | 4.9 |
| Spokane Insurance business 12 | 8 | 1.5 |
| Spokane Insurance business 13 | 7 | 5.0 |
| Spokane Insurance business 14 | 4 | 5.0 |
| Spokane Insurance business 15 | 1 | 5.0 |
| Median | 109 | 4.9 |
Where The Insurance Guys Shows Up on Google
3 searches
The Insurance Guys ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.
Google results captured Oct 29, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| insurance agency near me spokane | Not in the map pack | #2 | Affordable Insurance; Western Insurance Associates; Serenity Group Insurance | Hidden | Aug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: #2 | Oct 29, 2026 |
| best insurance agency spokane | Not in the map pack | Not in the top 10 | Affordable Insurance; Western Insurance Associates; North Town Insurance | Hidden | Aug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10 | Oct 29, 2026 |
| insurance agency spokane | Not in the map pack | Not in the top 10 | Affordable Insurance; Western Insurance Associates; Spokane Insurance Agency WA-Insurance Company | Hidden | Aug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10 | Oct 29, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “insurance agency near me spokane”Oct 29, 2026 | |||
| 1 | Affordable Insurance | 5.0 | 455 |
| 2 | Western Insurance Associates | 4.9 | 539 |
| 3 | Serenity Group Insurance | 4.5 | 386 |
| “best insurance agency spokane”Oct 29, 2026 | |||
| 1 | Affordable Insurance | 5.0 | 455 |
| 2 | Western Insurance Associates | 4.9 | 539 |
| 3 | North Town Insurance | 4.9 | 880 |
| “insurance agency spokane”Oct 29, 2026 | |||
| 1 | Affordable Insurance | 5.0 | 455 |
| 2 | Western Insurance Associates | 4.9 | 539 |
| 3 | Spokane Insurance Agency WA-Insurance Company | – | – |
What to Fix, in Order
2 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first1
No Google Business Profile found.
The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Why it matters · for your developerFor your developer
Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.
Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.
When there's time1
The search preview is 197 characters, longer than Google shows.
The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Why it matters · for your developer
Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.
Page basics. Meta description is too long (197 chars): Meta descriptions display best between 70 and 160 characters.
Speed on a Phone
Lab test
5.2 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Insurance median is 3.9 s.
Google's performance score: 78 on a phone, 96 on a desktop.
| Measure | Source | You | Spokane Insurance median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 5.2 s | 3.9 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0.02 | 0 | 0.10 | 0.25 |
Other Spokane Insurance We Track
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Insurance Agency in Spokane, WA | The Insurance Guys
The Insurance Guys is proud to serve the insurance needs of Spokane and all of WA and ID. Let us help you find the right insurance to meet your needs. Contact us now for quick, competitive quotes!
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmw5ou42 · Measured November 6, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score