Lavish SalonLocal SEO report · Spokane Hair Salons

lavishspokane.com1021 W 1st Ave, Spokane, WA 99201Measured November 6, 2026

Score

64/100

Below the Spokane Hair Salons median of 81

Where Lavish Salon sits among 15 Spokane Hair Salons businessesOut of 100. Each dot is one business.
Spokane Hair Salons: 15 sites scored out of 100Dot strip of 15 scores from 63 to 93. You: 64, 14th of 15. Median 81. Top score 93 (The House of Beauty).SPOKANE HAIR SALONS15 sitesScore: 88Score: 86Score: 84Score: 84Score: 83Score: 82Score: 81Score: 80Score: 76Score: 74Score: 71Score: 64Score: 63The House of Beauty: 93You: 64You64The House of Beauty9302550100Median 81
Where Lavish Salon sits among 15 Spokane Hair Salons businesses
BusinessScore
The House of Beauty93
Spokane Hair Salons site 288
Spokane Hair Salons site 386
Spokane Hair Salons site 484
Spokane Hair Salons site 584
Spokane Hair Salons site 683
Spokane Hair Salons site 782
Spokane Hair Salons site 881
Spokane Hair Salons site 980
Spokane Hair Salons site 1076
Spokane Hair Salons site 1174
Spokane Hair Salons site 1271
You64
Spokane Hair Salons site 1464
Spokane Hair Salons site 1563
Median81

Lavish Salon scores 64 out of 100, below the Spokane Hair Salons median of 81. Biggest gap: Business info for Google, 0 of 15 points.

What to fix first, and why

Lavish Salon carries a strong review record and a 4.5-plus rating, but its overall local-SEO score sits clearly below the Spokane Hair Salons median — and the homepage missing structured data is the main reason. Without a LocalBusiness JSON-LD block, Google infers the name, address, and services rather than reading them directly, so it trusts the listings it's certain about over ones it has to guess at. The homepage also carries more than one H1, which splits the page's topic signal and makes it harder for Google to decide what to rank it for. The first fix: add a LocalBusiness JSON-LD block with the business name, address, phone number, hours, and primary category.

Drafted with AI on November 11, 2026, from our scans of this site.

Is this your business?Claim or correct this report

Pick what fits and send a short note. Every one gets read.

Where the Points Go

Behind the Spokane Hair Salons median on Page basics, Business info for Google and Crawlability.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 64 of 100 measured pointsSpeed & Google checklist: 20 of 25, median 20. Page basics: 17 of 25, median 20. Business info for Google: 0 of 15, median 10. Crawlability: 2 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 10 of 10, median 10.Speed & Google checklist: 20 of 25 (median 20)Speed & Google checklist20 / 25Page basics: 17 of 25 (median 20)Page basics17 / 25Business info for Google: 0 of 15 (median 10)Business info for Google0 / 15Crawlability: 2 of 10 (median 10)Crawlability2 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 10 of 10 (median 10)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane Hair Salons medianBest in the fieldPoints available
Speed & Google checklist20202525
Page basics17202525
Business info for Google0101515
Crawlability2101010
Google Business Profile15151515
Map & search position10101010

The Spokane Hair Salons Standing

Lavish Salon is #14 of the 15 Spokane Hair Salons we track. The House of Beauty leads.

Spokane Hair Salons ranked on score, ties to the business with more Google reviews.Lavish Salon is number 14 of 15.
RankBusinessScoreReviews
1The House of Beauty93167
2Craft Studio88392
3Coven Hair Co.86116
13Oasis Hair64748
14Lavish Salon64149
15Jaazz Salon63492

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 15 on the leaderboard

Reviews vs. the Spokane Field

Lavish Salon has 149 Google reviews at 4.5 stars. The Spokane Hair Salons median is 118, and 6 businesses have more.

Google reviews and rating, Lavish Salon and every Spokane Hair Salons business with review dataEvery Spokane Hair Salons business with Google reviews.
Google reviews and rating, Spokane Hair SalonsScatter plot of 16 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 149 reviews, rated 4.5. Median 118 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 24 reviews, rated 5.0Business: 116 reviews, rated 4.9Business: 392 reviews, rated 4.8Business: 120 reviews, rated 4.9Business: 105 reviews, rated 5.0Business: 463 reviews, rated 4.8Business: 492 reviews, rated 4.9Business: 1,858 reviews, rated 4.9Business: 108 reviews, rated 4.6Business: 95 reviews, rated 4.7Business: 748 reviews, rated 4.0Business: 77 reviews, rated 4.8Business: 58 reviews, rated 4.8Business: 167 reviews, rated 5.0Business: 77 reviews, rated 4.9You: 149 reviews, rated 4.5Median 118 reviewsMedian 4.8You149 reviews · 4.5
Google reviews and rating, Lavish Salon and every Spokane Hair Salons business with review data
BusinessGoogle reviewsRating
Spokane Hair Salons business 11,8584.9
Spokane Hair Salons business 27484.0
Spokane Hair Salons business 34924.9
Spokane Hair Salons business 44634.8
Spokane Hair Salons business 53924.8
Spokane Hair Salons business 61675.0
You1494.5
Spokane Hair Salons business 81204.9
Spokane Hair Salons business 91164.9
Spokane Hair Salons business 101084.6
Spokane Hair Salons business 111055.0
Spokane Hair Salons business 12954.7
Spokane Hair Salons business 13774.8
Spokane Hair Salons business 14774.9
Spokane Hair Salons business 15584.8
Spokane Hair Salons business 16245.0
Median1184.8
What would more reviews do?

Reviews

149

Review rank

#7of 16

149 todaymost in the field: 1,858

#7 of 16 on Google reviews today. Drag to see what more would do.

Where Lavish Salon Shows Up on Google

Lavish Salon ranks in Google's top 10 on 2 of the 3 searches we track, but not in the map pack.

Where Lavish Salon shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "hair salon spokane"You: not in the map pack. Organic #1 of the top 10. 8 organic results were captured. Over time: Aug 24 #1, Sep 25 #1, Oct 26 #1.hair salon spokaneMAP PACK1Jaazz SalonJaazz Salon2The House of BeautyThe House of Beauty3On Broadway Salon and SpaOn Broadway Salon and SpaYou: not in the map packTOP 10NAMES HIDDEN1You: organic #1You2345678Only 8 results capturedBelow the top 10RANK OVER TIME#1#1Aug 24: #1Sep 25: #1Oct 26: #1Google results for "best hair salon spokane"You: not in the map pack. Organic #3 of the top 10. 9 organic results were captured. Over time: Aug 24 #5, Sep 25 below the top 10, Oct 26 #3.best hair salon spokaneMAP PACK1Jaazz SalonJaazz Salon2Lucid RoomLucid Room3The House of BeautyThe House of BeautyYou: not in the map packTOP 10NAMES HIDDEN123You: organic #3You456789Only 9 results capturedBelow the top 10RANK OVER TIME#5#3Aug 24: #5Sep 25: below the top 10Oct 26: #3Google results for "hair salon near me spokane"You: map pack #4, past the 3 places Google shows first. Not in the organic top 10. 9 organic results were captured. Over time: Aug 24 #5, Oct 11 below the top 10, Nov 10 below the top 10.hair salon near me spokaneMAP PACK17 Wonders Nails Hair Spa - Northpointe | Best Manicure Spokane Pedicure Spokane Nail Salon Spokane 992187 Wonders Nails Hair Spa - N…2Jaazz SalonJaazz Salon3The House of BeautyThe House of BeautyYou: map pack #4, under More placesYou · pack #4TOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME#5>10Aug 24: #5Oct 11: below the top 10Nov 10: below the top 10

Google results captured Nov 10, 2026.

Where Lavish Salon shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
hair salon spokaneNot in the map pack#1Jaazz Salon; The House of Beauty; On Broadway Salon and SpaHiddenAug 24: #1; Sep 25: #1; Oct 26: #1Oct 26, 2026
best hair salon spokaneNot in the map pack#3Jaazz Salon; Lucid Room; The House of BeautyHiddenAug 24: #5; Sep 25: Not in the top 10; Oct 26: #3Oct 26, 2026
hair salon near me spokane#4Not in the top 107 Wonders Nails Hair Spa - Northpointe | Best Manicure Spokane Pedicure Spokane Nail Salon Spokane 99218; Jaazz Salon; The House of Beauty; YouHiddenAug 24: #5; Oct 11: Not in the top 10; Nov 10: Not in the top 10Nov 10, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“hair salon spokane”Oct 26, 2026
1Jaazz Salon4.9519
2The House of Beauty5.0167
3On Broadway Salon and Spa4.877
“best hair salon spokane”Oct 26, 2026
1Jaazz Salon4.9519
2Lucid Room4.91,859
3The House of Beauty5.0167
“hair salon near me spokane”Nov 10, 2026
17 Wonders Nails Hair Spa - Northpointe | Best Manicure Spokane Pedicure Spokane Nail Salon Spokane 992184.21,400
2Jaazz Salon4.9520
3The House of Beauty5.0166

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first1

  1. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

Next2

  1. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (3): Multiple H1s dilute heading hierarchy and confuse crawlers.

  2. No sitemap.

    The fix: Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.

    Why it matters · for your developer

    A sitemap lists every page so Google finds them quickly. Without one, deeper pages can wait weeks to be indexed.

    Crawlability. No sitemap.xml: Sitemaps tell Google which pages exist and when they changed.

Show the other 4 fixes

When there's time4

  1. The search preview is 185 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (185 chars): Meta descriptions display best between 70 and 160 characters.

  2. 4 of 25 images on the homepage have no text description.

    The fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text feeds image search and screen readers. The missing ones are reach left on the table.

    Page basics. 4 of 25 images missing alt text: Alt text helps both accessibility and image search ranking.

  3. No canonical tag on the homepage.

    The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.

    Why it matters · for your developer

    Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.

    Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.

  4. The robots.txt file has errors.

    The fix: Fix robots.txt to include valid User-agent, Allow/Disallow, and Sitemap lines.

    Why it matters · for your developer

    A malformed file can confuse crawlers about what to read. At worst it hides pages meant to rank.

    Crawlability. robots.txt exists but is malformed: The file at /robots.txt does not contain recognized directives.

Speed on a Phone

20 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Hair Salons median is 15 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 20 s, in Google's poor zone (good is 2.5 s or less). Median 15 s. Layout shift while loading: 0.10, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 20 s (median 15 s)Main content load timeLCP20 smedian 15 sGoodPoor2.5 s4 s12 s+You: 20 s, past the end of the scaleLayout shift while loading: 0.10 (median <0.01)Layout shift while loadingCLS0.10median <0.01GoodNeeds workPoor0.100.250.50+

Google's performance score: 53 on a phone, 77 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Hair Salons medianGood up toPoor above
Main content load time (LCP)Lab test20 s15 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.10<0.010.100.25

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title49 characters

Lavish Salon | Boutique Hair Salon in Spokane, WA

Title names SpokaneYes
Meta description185 characters

Lavish Salon is a boutique hair salon in downtown Spokane specializing in modern color, dimensional blonding, effortless cuts, extensions, treatments, and personalized hair experiences.

Description names SpokaneYes
Main headings (H1)3
Images without alt text4 of 25

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlNo

Google Business Profile

Profile foundYes
Rating4.5 / 5
Reviews149
Hours listedYes

Google PageSpeed (lab test)

Performance, phone53 / 100
Performance, desktop77 / 100
SEO checklist, phone100 / 100
Accessibility, phone85 / 100
Best practices, phone100 / 100

Report cmw5nz6b · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score