NW Heating and Cooling Inc.Local SEO report · Spokane HVAC

mynwhc.comMeasured November 7, 2026

Score

67/100

At the Spokane HVAC median of 68

Where NW Heating and Cooling Inc. sits among 40 Spokane HVAC businessesOut of 100. Each dot is one business.
Spokane HVAC: 40 sites scored out of 100Dot strip of 40 scores from 39 to 93. You: 67, 21st of 40. Median 68. Top score 93 (R&R Heating & Air Conditioning).SPOKANE HVAC40 sitesScore: 92Score: 89Score: 89Score: 87Score: 87Score: 85Score: 85Score: 83Score: 81Score: 81Score: 80Score: 75Score: 74Score: 74Score: 74Score: 73Score: 73Score: 72Score: 68Score: 66Score: 65Score: 63Score: 60Score: 59Score: 59Score: 58Score: 58Score: 58Score: 57Score: 56Score: 55Score: 55Score: 54Score: 49Score: 48Score: 46Score: 41Score: 39R&R Heating & Air Conditioning: 93You: 67You67R&R Heating & Air C…9302550100Median 68
Where NW Heating and Cooling Inc. sits among 40 Spokane HVAC businesses
BusinessScore
R&R Heating & Air Conditioning93
Spokane HVAC site 292
Spokane HVAC site 389
Spokane HVAC site 489
Spokane HVAC site 587
Spokane HVAC site 687
Spokane HVAC site 785
Spokane HVAC site 885
Spokane HVAC site 983
Spokane HVAC site 1081
Spokane HVAC site 1181
Spokane HVAC site 1280
Spokane HVAC site 1375
Spokane HVAC site 1474
Spokane HVAC site 1574
Spokane HVAC site 1674
Spokane HVAC site 1773
Spokane HVAC site 1873
Spokane HVAC site 1972
Spokane HVAC site 2068
You67
Spokane HVAC site 2266
Spokane HVAC site 2365
Spokane HVAC site 2463
Spokane HVAC site 2560
Spokane HVAC site 2659
Spokane HVAC site 2759
Spokane HVAC site 2858
Spokane HVAC site 2958
Spokane HVAC site 3058
Spokane HVAC site 3157
Spokane HVAC site 3256
Spokane HVAC site 3355
Spokane HVAC site 3455
Spokane HVAC site 3554
Spokane HVAC site 3649
Spokane HVAC site 3748
Spokane HVAC site 3846
Spokane HVAC site 3941
Spokane HVAC site 4039
Median68

NW Heating and Cooling Inc. scores 67 out of 100, at the Spokane HVAC median of 68. Biggest gap: Google Business Profile, 0 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviewsUnknownNo review count on file · Spokane median 58Phone load4.5 slab testGood is 2.5 s or less · median 5.7 s

What to fix first, and why

NW Heating and Cooling Inc. has no Google Business Profile, which means it doesn't appear in the map results for any of the HVAC searches we track in Spokane. Most local searches end on the map. No profile means no map listing, full stop. The site's structured data also omits the address and phone number, so even as the web presence improves, Google can't confirm the business location against other sources. The first move is to claim or create a profile at business.google.com and verify it by postcard or phone.

Drafted with AI on November 11, 2026, from our scans of this site.

Is this your business?Claim or correct this report

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Where the Points Go

Ahead of the Spokane HVAC median on Speed & Google checklist and Page basics. Behind it on Google Business Profile.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 67 of 100 measured pointsSpeed & Google checklist: 22 of 25, median 21. Page basics: 25 of 25, median 22. Business info for Google: 10 of 15, median 10. Crawlability: 10 of 10, median 10. Google Business Profile: 0 of 15, median 14. Map & search position: 0 of 10, median 0.Speed & Google checklist: 22 of 25 (median 21)Speed & Google checklist22 / 25Page basics: 25 of 25 (median 22)Page basics25 / 25Business info for Google: 10 of 15 (median 10)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 0 of 15 (median 14)Google Business Profile0 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane HVAC medianBest in the fieldPoints available
Speed & Google checklist22212525
Page basics25222525
Business info for Google10101515
Crawlability10101010
Google Business Profile0141515
Map & search position001010

The Spokane HVAC Standing

NW Heating and Cooling Inc. is #21 of the 40 Spokane HVAC we track. R&R Heating & Air Conditioning leads.

Spokane HVAC ranked on score, ties to the business with more Google reviews.NW Heating and Cooling Inc. is number 21 of 40.
RankBusinessScoreReviews
1R&R Heating & Air Conditioning931,612
2Clines Air Conditioning Inc.92376
3Holliday Heating + Cooling + Electric894,147
20KD Heating & Air Conditioning68–
21NW Heating and Cooling Inc.67–
22Norco Heating & Air Conditioning Inc.66129

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 40 on the leaderboard

Reviews vs. the Spokane Field

We don't have a Google review count on file for NW Heating and Cooling Inc.. The Spokane HVAC median is 58.

Google reviews and rating, NW Heating and Cooling Inc. and every Spokane HVAC business with review dataEvery Spokane HVAC business with Google reviews.
Google reviews and rating, Spokane HVACScatter plot of 23 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: no Google review data on file. Median 58 reviews and 4.9 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 73 reviews, rated 4.5Business: 43 reviews, rated 4.6Business: 15 reviews, rated 3.5Business: 36 reviews, rated 4.4Business: 376 reviews, rated 4.9Business: 4 reviews, rated 5.0Business: 49 reviews, rated 3.9Business: 2,818 reviews, rated 4.8Business: 4,147 reviews, rated 4.9Business: 2,542 reviews, rated 4.9Business: 51 reviews, rated 5.0Business: 35 reviews, rated 5.0Business: 129 reviews, rated 4.3Business: 7 reviews, rated 5.0Business: 380 reviews, rated 4.8Business: 30 reviews, rated 4.9Business: 226 reviews, rated 5.0Business: 1,612 reviews, rated 4.8Business: 58 reviews, rated 4.9Business: 756 reviews, rated 4.7Business: 1 reviews, rated 5.0Business: 455 reviews, rated 5.0Business: 41 reviews, rated 5.0Median 58 reviewsMedian 4.9

We don't have Google review data for you yet, so there's no dot for you.

Google reviews and rating, NW Heating and Cooling Inc. and every Spokane HVAC business with review data
BusinessGoogle reviewsRating
Spokane HVAC business 14,1474.9
Spokane HVAC business 22,8184.8
Spokane HVAC business 32,5424.9
Spokane HVAC business 41,6124.8
Spokane HVAC business 57564.7
Spokane HVAC business 64555.0
Spokane HVAC business 73804.8
Spokane HVAC business 83764.9
Spokane HVAC business 92265.0
Spokane HVAC business 101294.3
Spokane HVAC business 11734.5
Spokane HVAC business 12584.9
Spokane HVAC business 13515.0
Spokane HVAC business 14493.9
Spokane HVAC business 15434.6
Spokane HVAC business 16415.0
Spokane HVAC business 17364.4
Spokane HVAC business 18355.0
Spokane HVAC business 19304.9
Spokane HVAC business 20153.5
Spokane HVAC business 2175.0
Spokane HVAC business 2245.0
Spokane HVAC business 2315.0
Median584.9

Where NW Heating and Cooling Inc. Shows Up on Google

NW Heating and Cooling Inc. doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where NW Heating and Cooling Inc. shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "HVAC contractor spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 22 below the top 10, Oct 4 below the top 10, Nov 6 below the top 10.HVAC contractor spokaneMAP PACK1Holliday Heating + Cooling + ElectricHolliday Heating + Cooling +…2R&R Heating & Air ConditioningR&R Heating & Air Conditioni…3KD Heating & Air Conditioning LLCKD Heating & Air Conditionin…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Oct 4: below the top 10Nov 6: below the top 10Google results for "HVAC contractor near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 22 below the top 10, Sep 25 below the top 10, Oct 26 below the top 10.HVAC contractor near mespokaneMAP PACK1HotWire HVAC, Refrigerator & Appliance Repair SpokaneHotWire HVAC, Refrigerator &…2Heating & Air Conditioning SpokaneHeating & Air Conditioning S…3Holliday Heating + Cooling + ElectricHolliday Heating + Cooling +…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 25: below the top 10Oct 26: below the top 10Google results for "best HVAC contractor spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 22 below the top 10, Sep 25 below the top 10, Oct 26 below the top 10.best HVAC contractorspokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Holliday Heating + Cooling + ElectricHolliday Heating + Cooling +…3R&R Heating & Air ConditioningR&R Heating & Air Conditioni…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 25: below the top 10Oct 26: below the top 10

Google results captured Nov 6, 2026.

Where NW Heating and Cooling Inc. shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
HVAC contractor spokaneNot in the map packNot in the top 10Holliday Heating + Cooling + Electric; R&R Heating & Air Conditioning; KD Heating & Air Conditioning LLC; UnknownHiddenAug 22: Not in the top 10; Oct 4: Not in the top 10; Nov 6: Not in the top 10Nov 6, 2026
HVAC contractor near me spokaneNot in the map packNot in the top 10HotWire HVAC, Refrigerator & Appliance Repair Spokane; Heating & Air Conditioning Spokane; Holliday Heating + Cooling + ElectricHiddenAug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10Oct 26, 2026
best HVAC contractor spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Holliday Heating + Cooling + Electric; R&R Heating & Air Conditioning; UnknownHiddenAug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10Oct 26, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“HVAC contractor spokane”Nov 6, 2026
1Holliday Heating + Cooling + Electric4.94,329
2R&R Heating & Air Conditioning4.81,810
3KD Heating & Air Conditioning LLC5.0112
“HVAC contractor near me spokane”Oct 26, 2026
1HotWire HVAC, Refrigerator & Appliance Repair Spokane4.9792
2Heating & Air Conditioning Spokane4.240
3Holliday Heating + Cooling + Electric4.94,297
“best HVAC contractor spokane”Oct 26, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,400
2Holliday Heating + Cooling + Electric4.94,297
3R&R Heating & Air Conditioning4.81,788

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first1

  1. No Google Business Profile found.

    The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Why it matters · for your developer

    Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.

    Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.

Next1

  1. The site's structured data is missing the address or phone.

    The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.

    Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.

Speed on a Phone

4.5 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane HVAC median is 5.7 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 4.5 s, in Google's poor zone (good is 2.5 s or less). Median 5.7 s. Layout shift while loading: 0.03, in Google's good zone (good is 0.10 or less). Median 0.Main content load time: 4.5 s (median 5.7 s)Main content load timeLCP4.5 smedian 5.7 sGood2.5 s4 s12 s+Layout shift while loading: 0.03 (median 0)Layout shift while loadingCLS0.03median 0Needs workPoor0.100.250.50+

Google's performance score: 78 on a phone, 97 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane HVAC medianGood up toPoor above
Main content load time (LCP)Lab test4.5 s5.7 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.0300.100.25

Other Spokane HVAC We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title57 characters

HVAC Contractors in Airway Heights, WA - HVAC Technicians

Title names SpokaneNo
Meta description152 characters

Northwest Heating and Cooling, Inc. is your local, women-owned HVAC contractor in Airway Heights, WA! Contact our HVAC technicians for assistance today!

Description names SpokaneNo
Main headings (H1)1
Images without alt text0 of 17

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundNo
RatingNot on file
ReviewsNot on file
Hours listedNo

Google PageSpeed (lab test)

Performance, phone78 / 100
Performance, desktop97 / 100
SEO checklist, phone92 / 100
Accessibility, phone95 / 100
Best practices, phone92 / 100

Report cmw6vca9 · Measured November 7, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score