C2 Financial Corporation: Curran LongLocal SEO report · Spokane Mortgage Brokers

spokanehomelending.comMeasured November 6, 2026

Score

47/100

Below the Spokane Mortgage Brokers median of 71

Where C2 Financial Corporation: Curran Long sits among 17 Spokane Mortgage Brokers businessesOut of 100. Each dot is one business.
Spokane Mortgage Brokers: 17 sites scored out of 100Dot strip of 17 scores from 47 to 95. You: 47, 17th of 17. Median 71. Top score 95 (First Choice Mortgage Co.).SPOKANE MORTGAGE BROKERS17 sitesScore: 91Score: 89Score: 84Score: 83Score: 78Score: 76Score: 74Score: 71Score: 69Score: 67Score: 65Score: 62Score: 62Score: 59Score: 58First Choice Mortgage Co.: 95You: 47You47First Choice Mortga…9502550100Median 71
Where C2 Financial Corporation: Curran Long sits among 17 Spokane Mortgage Brokers businesses
BusinessScore
First Choice Mortgage Co.95
Spokane Mortgage Brokers site 291
Spokane Mortgage Brokers site 389
Spokane Mortgage Brokers site 484
Spokane Mortgage Brokers site 583
Spokane Mortgage Brokers site 678
Spokane Mortgage Brokers site 776
Spokane Mortgage Brokers site 874
Spokane Mortgage Brokers site 971
Spokane Mortgage Brokers site 1069
Spokane Mortgage Brokers site 1167
Spokane Mortgage Brokers site 1265
Spokane Mortgage Brokers site 1362
Spokane Mortgage Brokers site 1462
Spokane Mortgage Brokers site 1559
Spokane Mortgage Brokers site 1658
You47
Median71

C2 Financial Corporation: Curran Long scores 47 out of 100, below the Spokane Mortgage Brokers median of 71. Biggest gap: Business info for Google, 0 of 15 points.

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Where the Points Go

Ahead of the Spokane Mortgage Brokers median on Speed & Google checklist. Behind it on Page basics, Business info for Google and Google Business Profile.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 47 of 100 measured pointsSpeed & Google checklist: 20 of 25, median 19. Page basics: 17 of 25, median 22. Business info for Google: 0 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 0 of 15, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 20 of 25 (median 19)Speed & Google checklist20 / 25Page basics: 17 of 25 (median 22)Page basics17 / 25Business info for Google: 0 of 15 (median 5)Business info for Google0 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 0 of 15 (median 15)Google Business Profile0 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Mortgage Brokers medianBest in the fieldPoints available
Speed & Google checklist20192325
Page basics17222525
Business info for Google051515
Crawlability10101010
Google Business Profile0151515
Map & search position001010

The Spokane Mortgage Brokers Standing

C2 Financial Corporation: Curran Long is #17 of the 17 Spokane Mortgage Brokers we track. First Choice Mortgage Co. leads.

Spokane Mortgage Brokers ranked on score, ties to the business with more Google reviews.C2 Financial Corporation: Curran Long is number 17 of 17.
RankBusinessScoreReviews
1First Choice Mortgage Co.958
2Q Home Loans91119
3Matt Penny - Sunflower Bank Mortgage Lending8933
164 Degrees Real Estate58–
17C2 Financial Corporation: Curran Long47–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 17 on the leaderboard

Reviews vs. the Spokane Field

We don't have a Google review count on file for C2 Financial Corporation: Curran Long. The Spokane Mortgage Brokers median is 55.

Google reviews and rating, C2 Financial Corporation: Curran Long and every Spokane Mortgage Brokers business with review dataEvery Spokane Mortgage Brokers business with Google reviews.
Google reviews and rating, Spokane Mortgage BrokersScatter plot of 14 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: no Google review data on file. Median 55 reviews and 5.0 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 169 reviews, rated 4.0Business: 107 reviews, rated 5.0Business: 99 reviews, rated 4.8Business: 8 reviews, rated 5.0Business: 48 reviews, rated 4.9Business: 225 reviews, rated 5.0Business: 83 reviews, rated 5.0Business: 30 reviews, rated 4.9Business: 35 reviews, rated 5.0Business: 40 reviews, rated 4.9Business: 36 reviews, rated 4.8Business: 119 reviews, rated 5.0Business: 61 reviews, rated 4.9Business: 33 reviews, rated 5.0Median 55 reviewsMedian 5.0

We don't have Google review data for you yet, so there's no dot for you.

Google reviews and rating, C2 Financial Corporation: Curran Long and every Spokane Mortgage Brokers business with review data
BusinessGoogle reviewsRating
Spokane Mortgage Brokers business 12255.0
Spokane Mortgage Brokers business 21694.0
Spokane Mortgage Brokers business 31195.0
Spokane Mortgage Brokers business 41075.0
Spokane Mortgage Brokers business 5994.8
Spokane Mortgage Brokers business 6835.0
Spokane Mortgage Brokers business 7614.9
Spokane Mortgage Brokers business 8484.9
Spokane Mortgage Brokers business 9404.9
Spokane Mortgage Brokers business 10364.8
Spokane Mortgage Brokers business 11355.0
Spokane Mortgage Brokers business 12335.0
Spokane Mortgage Brokers business 13304.9
Spokane Mortgage Brokers business 1485.0
Median555.0

Where C2 Financial Corporation: Curran Long Shows Up on Google

C2 Financial Corporation: Curran Long doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where C2 Financial Corporation: Curran Long shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "mortgage broker near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Sep 4 below the top 10, Oct 4 below the top 10, Nov 7 below the top 10.mortgage broker near mespokaneMAP PACK1Jason Paull Team | Fairway Home MortgageJason Paull Team | Fairway H…2Boone Plager: Fairway Independent Mortgage CorporationBoone Plager: Fairway Indepe…3Laura Wells - New American FundingLaura Wells - New American F…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Sep 4: below the top 10Oct 4: below the top 10Nov 7: below the top 10Google results for "best mortgage broker spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Sep 4 below the top 10, Oct 4 below the top 10, Nov 7 below the top 10.best mortgage brokerspokaneMAP PACK1Jason Paull Team | Fairway Home MortgageJason Paull Team | Fairway H…2Q Home LoansQ Home Loans3Adam Noone at CrossCountry MortgageAdam Noone at CrossCountry M…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Sep 4: below the top 10Oct 4: below the top 10Nov 7: below the top 10Google results for "mortgage broker spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Aug 22 below the top 10, Sep 26 below the top 10, Oct 29 below the top 10.mortgage broker spokaneMAP PACK1Jason Paull Team | Fairway Home MortgageJason Paull Team | Fairway H…2First Choice Loan CenterFirst Choice Loan Center3Q Home LoansQ Home LoansYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 22: below the top 10Sep 26: below the top 10Oct 29: below the top 10

Google results captured Nov 7, 2026.

Where C2 Financial Corporation: Curran Long shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
mortgage broker near me spokaneNot in the map packNot in the top 10Jason Paull Team | Fairway Home Mortgage; Boone Plager: Fairway Independent Mortgage Corporation; Laura Wells - New American FundingHiddenSep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 7: Not in the top 10Nov 7, 2026
best mortgage broker spokaneNot in the map packNot in the top 10Jason Paull Team | Fairway Home Mortgage; Q Home Loans; Adam Noone at CrossCountry MortgageHiddenSep 4: Not in the top 10; Oct 4: Not in the top 10; Nov 7: Not in the top 10Nov 7, 2026
mortgage broker spokaneNot in the map packNot in the top 10Jason Paull Team | Fairway Home Mortgage; First Choice Loan Center; Q Home LoansHiddenAug 22: Not in the top 10; Sep 26: Not in the top 10; Oct 29: Not in the top 10Oct 29, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“mortgage broker near me spokane”Nov 7, 2026
1Jason Paull Team | Fairway Home Mortgage5.0242
2Boone Plager: Fairway Independent Mortgage Corporation5.0115
3Laura Wells - New American Funding4.836
“best mortgage broker spokane”Nov 7, 2026
1Jason Paull Team | Fairway Home Mortgage5.0242
2Q Home Loans5.0149
3Adam Noone at CrossCountry Mortgage5.0122
“mortgage broker spokane”Oct 29, 2026
1Jason Paull Team | Fairway Home Mortgage5.0242
2First Choice Loan Center4.940
3Q Home Loans5.0146

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first3

  1. No Google Business Profile found.

    The fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Why it matters · for your developer

    Without a profile there's no map listing, and most local searches end on the map. This is the biggest single gap a local business can have.

    Google Business Profile. No Google Business Profile found: Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss.

  2. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

  3. No meta description, so Google writes the search preview.

    The fix: Add a unique meta description summarizing the page. Include the city and primary service.

    Why it matters · for your developer

    Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.

    Page basics. Missing meta description: The page has no <meta name="description"> tag.

Show the other 3 fixes

When there's time3

  1. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

  2. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

  3. No canonical tag on the homepage.

    The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.

    Why it matters · for your developer

    Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.

    Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.

Speed on a Phone

12 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Mortgage Brokers median is 10 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 12 s, in Google's poor zone (good is 2.5 s or less). Median 10 s. Layout shift while loading: 0.08, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 12 s (median 10 s)Main content load timeLCP12 smedian 10 sGoodPoor2.5 s4 s12 s+You: 12 s, past the end of the scaleLayout shift while loading: 0.08 (median <0.01)Layout shift while loadingCLS0.08median <0.01Needs workPoor0.100.250.50+

Google's performance score: 54 on a phone, 75 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Mortgage Brokers medianGood up toPoor above
Main content load time (LCP)Lab test12 s10 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.08<0.010.100.25

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title56 characters

Barrett Financial of Spokane — Curran Long NMLS #1577800

Title names SpokaneYes
Meta descriptionMissing
Description names SpokaneNo
Main headings (H1)1
Images without alt text0 of 3

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundNo
RatingNot on file
ReviewsNot on file
Hours listedNo

Google PageSpeed (lab test)

Performance, phone54 / 100
Performance, desktop75 / 100
SEO checklist, phone100 / 100
Accessibility, phone87 / 100
Best practices, phone100 / 100

Report cmw5nuno · Measured November 6, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score