P|L|M|SLocal SEO report · Spokane Law Firms

spokelaw.comMeasured November 14, 2026

Score

59/100

Below the Spokane Law Firms median of 77

Where P|L|M|S sits among 25 Spokane Law Firms businessesOut of 100. Each dot is one business.
Spokane Law Firms: 25 sites scored out of 100Dot strip of 25 scores from 46 to 100. You: 59, 24th of 25. Median 77. Top score 100 (Schwab Law).SPOKANE LAW FIRMS25 sitesScore: 92Score: 92Score: 91Score: 89Score: 88Score: 88Score: 86Score: 85Score: 84Score: 81Score: 79Score: 77Score: 77Score: 76Score: 74Score: 71Score: 70Score: 64Score: 60Score: 60Score: 60Score: 59Score: 46Schwab Law: 100You: 59You59Schwab Law10002550100Median 77
Where P|L|M|S sits among 25 Spokane Law Firms businesses
BusinessScore
Schwab Law100
Spokane Law Firms site 292
Spokane Law Firms site 392
Spokane Law Firms site 491
Spokane Law Firms site 589
Spokane Law Firms site 688
Spokane Law Firms site 788
Spokane Law Firms site 886
Spokane Law Firms site 985
Spokane Law Firms site 1084
Spokane Law Firms site 1181
Spokane Law Firms site 1279
Spokane Law Firms site 1377
Spokane Law Firms site 1477
Spokane Law Firms site 1576
Spokane Law Firms site 1674
Spokane Law Firms site 1771
Spokane Law Firms site 1870
Spokane Law Firms site 1964
Spokane Law Firms site 2060
Spokane Law Firms site 2160
Spokane Law Firms site 2260
You59
Spokane Law Firms site 2459
Spokane Law Firms site 2546
Median77

P|L|M|S scores 59 out of 100, below the Spokane Law Firms median of 77. Biggest gap: Business info for Google, 0 of 15 points.

Google rank#2in search"law firm spokane"ReviewsUnknownNo review count on file · Spokane median 49Phone load9.2 slab testGood is 2.5 s or less · median 7.1 s
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Where the Points Go

Behind the Spokane Law Firms median on Speed & Google checklist, Page basics and Business info for Google.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 59 of 85 measured pointsSpeed & Google checklist: 19 of 25, median 20. Page basics: 20 of 25, median 21. Business info for Google: 0 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: not measured, median 15. Map & search position: 10 of 10, median 10.Speed & Google checklist: 19 of 25 (median 20)Speed & Google checklist19 / 25Page basics: 20 of 25 (median 21)Page basics20 / 25Business info for Google: 0 of 15 (median 5)Business info for Google0 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: not measured (median 15)Google Business ProfileNot measuredMap & search position: 10 of 10 (median 10)Map & search position10 / 10

The Google Business Profile wasn't checked on this scan.

Points by part of the score
Part of the scoreYouSpokane Law Firms medianBest in the fieldPoints available
Speed & Google checklist19202525
Page basics20212525
Business info for Google051515
Crawlability10101010
Google Business ProfileNot measured151515
Map & search position10101010

The Spokane Law Firms Standing

P|L|M|S is #24 of the 25 Spokane Law Firms we track. Schwab Law leads.

Spokane Law Firms ranked on score, ties to the business with more Google reviews.P|L|M|S is number 24 of 25.
RankBusinessScoreReviews
1Schwab Law100119
2Craig Swapp & Associates92272
3GLP Attorneys, P.S., Inc92126
23Witherspoon Brajcich McPhee, PLLC599
24P|L|M|S59–
25Mason Law46–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 25 on the leaderboard

Reviews vs. the Spokane Field

We don't have a Google review count on file for P|L|M|S. The Spokane Law Firms median is 49.

Google reviews and rating, P|L|M|S and every Spokane Law Firms business with review dataEvery Spokane Law Firms business with Google reviews.
Google reviews and rating, Spokane Law FirmsScatter plot of 22 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: no Google review data on file. Median 49 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 13 reviews, rated 4.1Business: 65 reviews, rated 4.8Business: 121 reviews, rated 4.4Business: 272 reviews, rated 4.9Business: 89 reviews, rated 4.4Business: 32 reviews, rated 4.8Business: 10 reviews, rated 5.0Business: 3 reviews, rated 5.0Business: 158 reviews, rated 5.0Business: 126 reviews, rated 4.9Business: 119 reviews, rated 4.9Business: 11 reviews, rated 5.0Business: 6 reviews, rated 3.8Business: 5 reviews, rated 3.4Business: 140 reviews, rated 5.0Business: 28 reviews, rated 4.3Business: 25 reviews, rated 5.0Business: 92 reviews, rated 4.0Business: 157 reviews, rated 4.4Business: 58 reviews, rated 4.9Business: 39 reviews, rated 4.9Business: 9 reviews, rated 3.9Median 49 reviewsMedian 4.8

We don't have Google review data for you yet, so there's no dot for you.Ratings under 3.5 sit on the bottom edge.

Google reviews and rating, P|L|M|S and every Spokane Law Firms business with review data
BusinessGoogle reviewsRating
Spokane Law Firms business 12724.9
Spokane Law Firms business 21585.0
Spokane Law Firms business 31574.4
Spokane Law Firms business 41405.0
Spokane Law Firms business 51264.9
Spokane Law Firms business 61214.4
Spokane Law Firms business 71194.9
Spokane Law Firms business 8924.0
Spokane Law Firms business 9894.4
Spokane Law Firms business 10654.8
Spokane Law Firms business 11584.9
Spokane Law Firms business 12394.9
Spokane Law Firms business 13324.8
Spokane Law Firms business 14284.3
Spokane Law Firms business 15255.0
Spokane Law Firms business 16134.1
Spokane Law Firms business 17115.0
Spokane Law Firms business 18105.0
Spokane Law Firms business 1993.9
Spokane Law Firms business 2063.8
Spokane Law Firms business 2153.4
Spokane Law Firms business 2235.0
Median494.8

Where P|L|M|S Shows Up on Google

P|L|M|S ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Where P|L|M|S shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "law firm spokane"You: not in the map pack. Organic #2 of the top 10. 8 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 #2.law firm spokaneMAP PACK1Riverside NW Law Group, PLLCRiverside NW Law Group, PLLC2Delay, Curran, Thompson, Pontarolo & Walker, P.S.Delay, Curran, Thompson, Pon…3GLP Attorneys, P.S., IncGLP Attorneys, P.S., IncYou: not in the map packTOP 10NAMES HIDDEN12You: organic #2You345678Only 8 results capturedBelow the top 10RANK OVER TIME>10#2Aug 6: below the top 10Sep 19: below the top 10Oct 21: #2Google results for "law firm near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.law firm near me spokaneMAP PACK1GLP Attorneys, P.S., IncGLP Attorneys, P.S., Inc2Riverside NW Law Group, PLLCRiverside NW Law Group, PLLC3Johnson Law Firm, P.C. | Personal Injury & Family LawJohnson Law Firm, P.C. | Per…You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10Google results for "best law firm spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Aug 6 below the top 10, Sep 19 below the top 10, Oct 21 below the top 10.best law firm spokaneMAP PACK1GLP Attorneys, P.S., IncGLP Attorneys, P.S., Inc2Note & Kidd PLLCNote & Kidd PLLC3Craig Swapp & AssociatesCraig Swapp & AssociatesYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Aug 6: below the top 10Sep 19: below the top 10Oct 21: below the top 10

Google results captured Oct 21, 2026.

Where P|L|M|S shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
law firm spokaneNot in the map pack#2Riverside NW Law Group, PLLC; Delay, Curran, Thompson, Pontarolo & Walker, P.S.; GLP Attorneys, P.S., IncHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: #2Oct 21, 2026
law firm near me spokaneNot in the map packNot in the top 10GLP Attorneys, P.S., Inc; Riverside NW Law Group, PLLC; Johnson Law Firm, P.C. | Personal Injury & Family LawHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026
best law firm spokaneNot in the map packNot in the top 10GLP Attorneys, P.S., Inc; Note & Kidd PLLC; Craig Swapp & AssociatesHiddenAug 6: Not in the top 10; Sep 19: Not in the top 10; Oct 21: Not in the top 10Oct 21, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“law firm spokane”Oct 21, 2026
1Riverside NW Law Group, PLLC5.025
2Delay, Curran, Thompson, Pontarolo & Walker, P.S.4.832
3GLP Attorneys, P.S., Inc4.9126
“law firm near me spokane”Oct 21, 2026
1GLP Attorneys, P.S., Inc4.9126
2Riverside NW Law Group, PLLC5.025
3Johnson Law Firm, P.C. | Personal Injury & Family Law4.4164
“best law firm spokane”Oct 21, 2026
1GLP Attorneys, P.S., Inc4.9126
2Note & Kidd PLLC5.0151
3Craig Swapp & Associates4.9321

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

  2. No meta description, so Google writes the search preview.

    The fix: Add a unique meta description summarizing the page. Include the city and primary service.

    Why it matters · for your developer

    Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.

    Page basics. Missing meta description: The page has no <meta name="description"> tag.

Next1

  1. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 85/100.

Show the other 2 fixes

When there's time2

  1. The page title is 7 characters, too short to say much.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too short (7 chars): Titles should be 30–65 characters to display fully in search results.

  2. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a Phone

9.2 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Law Firms median is 7.1 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 9.2 s, in Google's poor zone (good is 2.5 s or less). Median 7.1 s. Layout shift while loading: 0.20, in Google's needs work zone (good is 0.10 or less). Median 0.05.Main content load time: 9.2 s (median 7.1 s)Main content load timeLCP9.2 smedian 7.1 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0.20 (median 0.05)Layout shift while loadingCLS0.20median 0.05GoodNeeds workPoor0.100.250.50+

Google's performance score: 63 on a phone, 91 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Law Firms medianGood up toPoor above
Main content load time (LCP)Lab test9.2 s7.1 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.200.050.100.25

Other Spokane Law Firms We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title7 characters

P|L|M|S

Title names SpokaneNo
Meta descriptionMissing
Description names SpokaneNo
Main headings (H1)1
Images without alt text0 of 4

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundNot checked
RatingNot on file
ReviewsNot on file
Hours listedNot checked

Google PageSpeed (lab test)

Performance, phone63 / 100
Performance, desktop91 / 100
SEO checklist, phone85 / 100
Accessibility, phone81 / 100
Best practices, phone100 / 100

Report cmwg8ydt · Measured November 14, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score