R.H. Cooke & Associates, Inc.Local SEO report · Spokane Real Estate
rhcooke.com503 E 2nd Ave, Spokane, WA 99202Measured September 24, 2026
Score
61/100
Below the Spokane Real Estate median of 73
| Business | Score |
|---|---|
| Haven Real Estate Group | Epique | 97 |
| Spokane Real Estate site 2 | 92 |
| Spokane Real Estate site 3 | 80 |
| Spokane Real Estate site 4 | 77 |
| Spokane Real Estate site 5 | 74 |
| Spokane Real Estate site 6 | 74 |
| Spokane Real Estate site 7 | 72 |
| Spokane Real Estate site 8 | 68 |
| Spokane Real Estate site 9 | 65 |
| You | 61 |
| Spokane Real Estate site 11 | 59 |
| Spokane Real Estate site 12 | 59 |
| Median | 73 |
R.H. Cooke & Associates, Inc. scores 61 out of 100, below the Spokane Real Estate median of 73. Biggest gap: Business info for Google, 5 of 15 points.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Kev reads every one himself.
Where the points go
61 of 100
Behind the Spokane Real Estate median on Page basics, Google Business Profile and Map & search position. Up 1 point since Jun 17, 2026, on scans that measured the same things.
| Part of the score | You | Spokane Real Estate median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 17 | 17 | 23 | 25 |
| Page basics | 16 | 22 | 25 | 25 |
| Business info for Google | 5 | 5 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 13 | 15 | 15 | 15 |
| Map & search position | 0 | 1 | 10 | 10 |
The Spokane Real Estate standing
#10 of 12
R.H. Cooke & Associates, Inc. is #10 of the 12 Spokane Real Estate we track. Haven Real Estate Group | Epique leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Haven Real Estate Group | EpiqueLeader | 97 | 720 |
| 2 | The Legacy Group Real Estate | 92 | 880 |
| 3 | Kelly Hewson | Realtor | Keller Williams Realty Spokane | 80 | 162 |
| 9 | Top Agent Team | 65 | 273 |
| 10 | R.H. Cooke & Associates, Inc. | 61 | 84 |
| 11 | EXIT Real Estate Professionals | 59 | 8 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 12 on the leaderboard
Reviews vs. the Spokane field
11 businesses
R.H. Cooke & Associates, Inc. has 84 Google reviews at 3.3 stars. The Spokane Real Estate median is 170, and 8 businesses have more.
Ratings under 3.5 sit on the bottom edge.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Real Estate business 1 | 880 | 5.0 |
| Spokane Real Estate business 2 | 720 | 4.9 |
| Spokane Real Estate business 3 | 275 | 4.9 |
| Spokane Real Estate business 4 | 273 | 4.8 |
| Spokane Real Estate business 5 | 227 | 4.9 |
| Spokane Real Estate business 6 | 170 | 5.0 |
| Spokane Real Estate business 7 | 162 | 5.0 |
| Spokane Real Estate business 8 | 113 | 5.0 |
| You | 84 | 3.3 |
| Spokane Real Estate business 10 | 21 | 4.8 |
| Spokane Real Estate business 11 | 8 | 4.5 |
| Median | 170 | 4.9 |
What would more reviews do?
Reviews
84
Review rank
#9of 11
#9 of 11 on Google reviews today. Drag to see what more would do.
Where R.H. Cooke & Associates, Inc. shows up on Google
3 searches
R.H. Cooke & Associates, Inc. doesn't show in Google's map pack or top 10 on the 3 searches we track.
Google results captured Sep 26, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| best real estate agency spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | Jul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: Not in the top 10 | Sep 26, 2026 |
| real estate agency near me spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | Jul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: Not in the top 10 | Sep 26, 2026 |
| real estate agency spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | Jul 7: Not in the top 10; Aug 22: Not in the top 10; Sep 26: Not in the top 10 | Sep 26, 2026 |
What to fix, in order
6 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first4
The Google rating is under 4.0.
The fix: Address the patterns in your negative reviews directly, then increase volume of recent positive reviews.
Why it matters · for your developerFor your developer
Under 4.0 reads as a warning in the map results. Searchers scroll past it, even when the work is good.
Google Business Profile. Google rating is 3.3/5: Average rating below 4.0 hurts the local-pack click-through dramatically.
The site's structured data doesn't describe a local business.
The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
Why it matters · for your developerFor your developer
LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.
Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
The homepage has no main heading.
The fix: Add a single descriptive H1 to the page with the primary keyword.
Why it matters · for your developerFor your developer
The main heading (the H1) tells Google and visitors what the page is about. Without one, both have to guess.
Page basics. No H1 tag on page: Every page should have exactly one H1.
Show the other 3 fixes
Fix firstcontinued
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 40/100. Google uses mobile speed as a ranking factor.
Next1
6 of 14 images on the homepage have no text description.
The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.
Page basics. 6 of 14 images missing alt text: Image alt coverage is below 70%.
When there's time1
The page title is 66 characters, more than search results show.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too long (66 chars): Titles should be 30–65 characters to display fully in search results.
Speed on a phone
Lab test
10 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Real Estate median is 20 s.
Google's performance score: 40 on a phone.
| Measure | Source | You | Spokane Real Estate median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 10 s | 20 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0.29 | 0.01 | 0.10 | 0.25 |
Free with a Google sign-in
See who holds each spot on Google.
Every fix above is already free. Signing in adds:
- Who holds each map-pack spot, with ratings and review counts
- The top 3 Google results, side by side
No card, no mailing list. Kev can see who signed in; nothing is sent automatically.
Is this your business? Claim this report or tell Kev what's wrong.
Raw measurementsfor your developer
Page basics
Spokane Rentals and Real Estate For Sale | R.H. Cooke & Associates
Specializing in Spokane property management and real estate for sale. Find a real estate broker to sell your home or find your next home. Find a home for rent.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmugcwz9 · Measured September 24, 2026
The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score